Year: 2008

I’ve spent most of my career behind the scenes helping others get in the the groove for appearing on TV and radio.  When it makes sense…I’ll step in front of the camera and share things I know.  So after helping Shel Israel get time for a video interview with Intel CEO Paul Otellini, my Intel pal Laura and I got to spend time with Shel showing him the Intel Museum and sharing some of our favorite stories about Intel…the 40 year old company that’s still a disrupter, still bustin’ out innovation from every core.

Shel wanted to learn from Paul if internal blogging was having any change agent impact inside Intel.  He learned that it was, and we got to hear Paul share some personal stories — past and visionary — about the evolutionary impact of new technology on human communication.  From the days before companies had computers, faxes, even phones…to the unleashing yet connected work-lifestyle brought on by laptop computers.  What’s next?  The 3-D virtual worlds where people and things can interact together from almost anywhere, anytime.  Paul was really into the conversation, and inspiring!

What I wanted to do wanted that day?  To get to know Shel better, and champion the grassroots social media activities of some great Intel pioneers like Josh Bancroft…and to share the groundswell momentum today we see as more employees are participating with social media and social networking.  And we’re all — pioneers and newbies — still learning tons and sharing nuggets of knowledge with our growing social media posse every day  (a recent post and some photos of my Social Media Posse).

Several years ago, when I first started hearing about blogging, someone pointed me to Shel Israel’s site.  I immediately enjoyed the topics he covered with wit, insight and a conversational style.  Then I had the pleasure of attending a social media session in 2007 hosted at SAP — that’s where I first got to meet Shel.  I kept checking into his blog every once in a while and was curious when he started his SAP Global Survey about the use of social media around the world (see Shel on “Marketing Voices” with PodTech’s Jennifer Jones).  Note to self:  submit my answers to the survey!!

I was unable to embed the videos here, but click this link to Shel’s post where you can watch the first three videos he produced for the new FastCompany.TV.
Shel describes his Intel segment like this:

If you think of the universe of technology—and for that matter-social media, Intel seems to be constantly at the center of it. The devices we use, what we see on them, the companies that provide them, almost completely depend upon Intel for the processing power needed to make it work.

I spent some time with Paul Otellini, who became Intel CEO, after moving up the ranks for 30 years, and with Ken Kaplan, one of Intel’s most passionate social media enthusiasts.

This clip will give you some idea of how Intel is using social media internally and at least a hint of where Otellini thinks it will go during his daughter’s lifetime.