kenekaplan Intel, Moore'sLaw, Podcast, Social Media, Tech

Intel Chip Chat — Architecting Next-Gen 45nm

I first got to work with Intel’s Stephen Fischer after he agreed to do an on-camera interview about the making of Penryn — Intel’s next generation of transistor technology measuring 45nm — in January of 2007. He was proud, humbled and shared a first-had story about how he and his team were the first to test a Penryn chip in Sacramento, California one late evening into the morning. Champaign all around! OK, sparkling cyder it was.

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kenekaplan Intel, Second Life, Social Media, Socialmedia, Web 2.0

Guidelines Get People Off the Fence

This week and the week prior, we saw mainstream media interest in companies creating guidelines for employees participating in virtual worlds, spurred likely by IBM talking about their new SL guidelines for employees.

Here are some of the stories:

Here’s where we are at Intel:

Intel has not developed a specific code of conduct for employees participating in Second Life. The company does have general employee code of conduct that encourages all employees do business with honesty, integrity, lawfully and in the best interest to protect Intel assets and reputation. This code applies to all employee conduct, including in Second Life.

It’s the job of some Intel employees to participate regularly in Second Life on behalf of Intel.

We do have guidelines for internal and external Intel blogging. We are also finishing with a set of guidelines and voluntary course that provide tips on how to participate wisely on non-Intel blogs and with social media, even if you’re not an official spokesperson or official Intel blogger. These guidelines are very similar to the general code of conduct for all employees, as described above. When commenting on Intel related topics, employees are encouraged to state that they work for Intel and if they’re not an official spokesperson then they need to state that they do not speak on behalf of Intel.

Guidelines can actually empower employees to participate online appropriately. For those employees who may be hesitant, guidelines can provide the encouragement and Intel philosophy they need to actually dive in and start participating.

One place where to learn more and see case studies how companies are stepping into social media is the Society of New Communications Research and their insightful leader Jennifer McClure.

kenekaplan Intel, Moore'sLaw, Podcast, Tech

The Future of Accelerator Technology – Intel Chip Chat

This is the first in a series of Intel Podcasts called Chip Chat, where Intel insiders take time to talk about what they do in the vast company that makes the most complex things ever built by humans…the computer chip.

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kenekaplan Gaming, Intel, Tech, video

Inside Intel’s Extreme Laptop Testing Lab

This is a video I got to shoot inside the Intel benchmarking lab in Santa Clara, CA just prior to the release of the first Extreme Edition processor for laptops. Gamers delight! Mobility without sacrificing gaming performance.

kenekaplan Intel, Moore'sLaw, Podcast, PodTech, Research, Tech

Research@Intel Day: Tera-scale

This story was an experiment in itself. Master storyteller Jason Lopez steps into Ken Burns-style using his tiny digital still camera with video capabilities. The style is not new, but the combination of great writing that describes the photos and videos, and the interesting research projects….it all works! It pulls you in. It makes allows you to slow down and absorb what the Intel researchers are talking about. And the photos and video burn meaning into your brain, helping you understand what challenges these silicon researchers are surmounting. I just love the impact of this storytelling style!

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kenekaplan Intel, Research

Intel Research Day: Future of Money Slideshow

Intel researcher Scott Manwairing is always worth a listen. He’s a great storyteller and you get it here in this audio interview with photo slideshow from Research@Intel Day (June 2007). Adding a flipping photo show to an audio interview takes time and an editor’s eye/ear, but it really enriches the story.

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Here are links to some videos I shot at Research@Intel Day.  I’m still working on getting the embed code to work.

 

kenekaplan Gaming, Intel, Tech

Inside Smack on Gamemakers

XtremeQuest is a pretty cool series that takes you inside the workrooms to meet PC gamemakers who are developing new titles that take advantage of Intel’s Core 2 Quad processor.  The four-brained chip is allowing game developers to split up the game so that particular functions or engines are run on each of the four slivers of silicon inside the Quad core CPU.

Here’s the latest episode:

kenekaplan Intel, Moore'sLaw, Research, Tech

Terascale Research Paving Future For Moore’s Law

Leaping from mega to giga to tera hertz started off being about speed, but then things took a right turn and we now find that computer “performance” is taking on new meaning. Speed and the ability to multitask are what we see when we get a new computer. But just as important — at least to today’s chip designers, software developers and researchers — is efficiency. Doing things faster, more things at the same time and conserving battery life or electricity are the cornerstones of every novel idea that goes into making the most complex things ever created by man…the computer processor.

Here’s a video I shot of my buddy Sean Koehl at Research@Intel Day 2007 as he swiftly describing some crazy complex research Intel is doing to ready the world for a day when computer processors will have 10s to 100s of brain cores in a single chip.

In addition to his five day jobs working in the corporate technology group, Sean is also an editor and contributor to the newly released Intel Reseach blog.

kenekaplan Intel, Jeremiah Owyang, Marketing, Second Life, Social Media, Socialmedia

Intel Deep Inside Second Life — Get Yo Jetpack On!!

Following up on an earlier post, after the previews and opening of Intel’s latest build out in Second Life.  This may be one of the very first places inside Second Life that lets you go underground.  One thing’s for sure — getting an Intel jet pack sounds as cool as what got me first interested in Second Life last year:  the guy who sold vending machines for a small cut of the action and space to sell his special zoomer rollerskates!

Jeremiah Owyang got his jetpack on and started a very good discussion on his blog.  Here something from Mad Young Thing and from Millions of Us, who helped Introduce Intel to Second Life in October 2006 and continues.

kenekaplan Intel, Moore'sLaw, Research, Social Media, Socialmedia, Tech

Research Day: Intel CTO Justin Rattner on Weird, Far Reaching Science

Intel CTO may have the coooolest, most interesting job in technology. Intel’s first ever CTO was Pat Gelsinger, who is a valcano of passion for technology and a real fireball of inspiration. Justin moves fast, but he has a way of putting you back in your seat in marvel. Justin seems to empower and celebrate people around the world. Intel’s Research efforts took a big turn at around the year 2000. The company does math, and the math showed it it needed to expand R&D at an even faster clip. The challenge was on…the result was creative and bold. The company embrased an open research approach where it worked closely with Universities around the world. It went to where the people and brains are around the world. The Intel researchers I’ve met over the past seven years are everyday people, from every part of the world, but a step beyond.

This is a great conversation between PodTech’s Jason Lopez and Justin. The two have talked a half a dozen time in the past few years. They have good chemistry — must have something to do with the subject…research!

Justine also kicked off the new Research@Intel blog with an interesting, “we’re learning” approach.

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