– Posted using MobyPicture.com
– Posted using MobyPicture.com
Living in California and working at Intel, I sometimes have the privilege of waking up early to get the latest insights about new technology. In this case, the timing was right because just this weekend my wife and I were exploring what type of laptop we should get for her work, studies, Skyping, photo management and well….management of our family digital life.
She has a three-year-old, sleek Sony laptop but the fan and hard drive are so loud and irritating. She uses a Classmate PC sometime while putting the kids to sleep, but it’s too small for her. She likes a bigger, bright screen and full keyboard vs. what most netbooks have.
I showed her the new line up of MacBooks at our local Apple store yesterday, but she doesn’t want a Mac. I showed her the Mac Air. I saw her get more interested when she felt how light it was. I think our next steps are to look for some of the new Ultra Thin laptops with an Intel Core i5, so we can check out the built-in Turbo Boost performance when processing and editing photos. And, it’d be light and easier to carry on our family trips…than the heavier, older laptop she’s been using.
Here is the Intel Webcast from this morning plus a few stories posted by some of my favorite tech blogs:
Here’s my PearlTree collection of stories on the new IntelThin mobile technology for laptops:
“Consumers crave laptops that offer style and performance, and the new 2010 Intel® Core Ultra-Low Voltage processors for ultra-thin laptops delivers both, in one sleek design,” said Mooly Eden, vice president and general manager of the PC Client Group at Intel. “Intel’s leadership in 32nm high-k metal gate process technology, combined with breakthrough architecture and design has enabled thinner, lighter and faster notebooks than previous models, with terrific battery life. Not only are laptops becoming ultraportable, but with the new processors inside, users will see faster response times and less waiting.”
This is fun, done quickly and incredibly creative and memorable video about the new thin laptop, MacBook Air. Even Nats video description is great:
Has Apple considered the implications of its glorification of thin models? Has it once considered the feelings of my “big boned” HP, and how she’s felt living in a society where you’re only as attractive as you are THIN? And what about the young processors that are at an impressionable age. Do they need this pressure? I think not.
Integrated efforts. Integrating across teams. Integrating new and traditional media outreach. All of this is super important to VPs and group managers…and team players who do this already to produce great stuff through team work across groups. But what swirls through my mind is that integrating is actually about pooling resources to create “content” to share stories, tips, share knowledge with interested people and invite the not-yet interested to share their attention.
The Intel corporate communications team wanted to show and tell what the new “Santa Rosa” — now known as Intel Centrino Duo and Intel Centino Pro — technology is all about…so that we could put the call out to people and companies who might be interested. So we saw that a marketing team wanted to connect with IT pros. Together we pooled resources and create a five-part audio and video Podcast series.
Here are the first four stories. Watch for a great video next week, possibly featuring IT experts from EDS, HP, Altiris and others. See how Intel IT is looking at Intel Centrino Pro laptop technology to fit in with servers and desktops built with Intel vPro technology — manageability is the key. I have some fun photos and more insight to share in a near future post on this blog. The aim is to show some folks how teamwork, collaboration and finding the right, real-deal people can help tell great stories.