I’ve been playing with a slew of storytelling tools lately.
These are curation tools for publishing – in other words, not just curation as in filtering information for yourself, but curation in order to blog about some particular “story” or present content in a visually interesting way for other people to look at. For all of these tools, you pull content from your social streams and arrange them in a particular way, like… Show original
Success doesn’t happen over night but it can happen pretty quickly when you have great talent, inspiring teammates and the wonder-pace of the Internet. Rocketboom was created by the talented producer Andrew Baron in 2004. I true pioneer in online episodic video production, Baron has evolved things beyond a daily Internet culture newscast Rocketboom to include Know Your Meme, Rocketboom Tech and Rocketboom NYC. And he continues to explore and develop new technologies — like his innovative video aggregator Magma (more on Magma here) and new business models that bring together the best of video storytelling and the Internet.
I got to meet Andrew in 2008 thanks to an introduction by Pop17‘s Sarah Austin, at the time an Intel Insider social media advisor. After hiring him to create a few technology-related segments for Intel, together we worked up an plan for a regular show which became Rocketboom Tech, launched in early 2008. Hosted by Ellie Rountree, Rocketboom Tech gets the inside scoop on innovations and innovators bringing exciting technologies to our daily lives.
During that time, my team inside Intel and I have had the chance to work behind the scenes on story development and to learn production and editing tricks that have become Rocketboom signatures. We even got to visit their snazzy new studios in New York.
In September, I traveled to New York to host the Intel Insiders Summit gathering of social media advisors. I was able to take some time to talk with Ellie Rountree on camera, as I wanted to capture the glee of excitement she was feeling about some of the new changes inside Rocketboom. And how she’s been able to develop a show launched with sponsorship support from my team at Intel.
Ellie’s a great producer and talent. It’s not hard to image that someday soon, she’ll be a star not only on Rocketboom but in other consumer technology shows playing in our future Smart TVs!
This a great interview with one of Intel’s social media center of excellence stars, Ekaterina Walter. We we inherited the Intel Fan page created by real fans and grew it whimsically, Ekaterina put research time, smarts and her personality into helping the Fan Page grow by what I believe is 100 times since she grabbed the reins.
Ekaterina:Nowadays it’s all about news feed optimization. It’s almost becoming the equivalent of SEO for Facebook.
For those folks who are not really familiar, news feeds display the most popular stories on Facebook. According to Facebook, 0.02% of stories actually make it to the news feed, which is rather scary if you look at it as a marketer.
They told us they want to stay on top of technical news. They want to be the first to know about Intel products that are coming out and what we were up to in general.
They also liked the fact that they can chat with their fellow geeks and ask them for all kinds of advice about how build their own system.
Because of the news feed algorithm and the engagement they call fan growth, the higher the engagement with you (which are likes, comments, etc.), the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.
There are major companies out there that have entire teams dedicated to social media. The question is – what do folks who work on those teams do all day? We find out from Intel’s Social Media Strategist, Kelly Feller.
This is a video I shot during a panel featuring a colleague I call Intel’s BlogFather, Bryan Rhoads.
When moderator Brian Solis asked for a social media guidelines guru, I suggested Bryan, who has been helping Intel get started with a family of blogs (2006-2007), drafting social media guidelines and a Digital IQ course to helps educate and share best practices across the company.
This panel included: Richard Brewer-Hay of Ebay, Bryan Rhoads of Intel, Tom Foremski of Silicon Valley Watcher and ZDNet, and David Gelles of Financial Times.
The talk showed that there is still much pioneering work going on, which means the next phase will be the settlers who implement newly sanctioned practices inside companies.
Will the SEC someday require companies to release appropriate financial information on a timely basis over Twitter and inside Facebook?
This is one for the ages, an accessible read for students studying Journalism/Public Relations in college…and a great addition to my BookStack.
The week prior to SXSW, Brian gave me some great advice about getting the @intel Twitter account started using a “curator” approach rather than sharing a persona like some of the excellent account like Zappos and ComcastCares.
Over the past three years, I’ve seen Brian grow more prolific, helping so many people with his insights about PR, about how to best use social media and networking tools and how to go off and do something wonderful with your online persona. Today, he even has an interesting Micro Disruption Theory and The Social Effect.
Well I’m just another guy in tech — my day job draws me inside Intel and the rest of my life, family and beyond is more an more tech infused every day.
I wasn’t my first choice when hi5’s Adriana Gascoigne asked if Intel could participate in the Girls in Tech DevForum 2008. Inside Intel there are tons of talented girls in tech…and most everyone I reached out to just couldn’t make it to San Francisco on November 19th.
As fate would have it, I was was fortunate to be on a panel with some talented and good humored rising tech stars who shared their insights with a room full of women entrepenauers and even a group of tech guys, especially the vocal group visiting from across the pond.
I brought my camera (surprise!) and was able to set it up on a tripod then slip in front of the camera to join the other panelist. I enjoyed how everyone kept their storytelling light and anecodotal with just enought geek speak to keep it real and substantial.
Adriana is a wonderful, classy host. I’ve seen her host many gatherings — inside clubs as well as conference rooms.
I did get to meet up with the creative team behind the cool VortexMe widgets, which we created for our Intel Insiders social media advisors.
Regrettably I could only stay for the first part of the day — I’m playing Mr. Mom these days — but here’s rest of the agenda that I missed:
It’s an OpenSocial Generation; learn more about the platform framework, benefits, and analytics: Raymond Chan, Architect, RockYou
The Power of the Social Web: Ami Vora, Sandra Liu Huang Product Managers, Facebook
DSLs: One of the Hottest Trends in Software: How to Use it For Your Business: Anda Ambrovici, ThoughtWorks
Building Applications Based on User Behaviors/Interests: Holly Liu, Product Manager, Watercooler
Beyond Maps: The Future of the Geo-Web: Brittany Bohnet, Product Marketing, Google
How to Develop, Market and Monetize Widgets: Jeff Whitehead, Gina Satomi, VortexMe, RealTimeMatrix
GLAM product launch announcement with Sasha Cagen, Product Engineer, GLAM
Cocktail mixer and apps, sponsored by ThoughtWorks