Social Media – Page 8

November 16, 2007 kenekaplan IDF, Intel, Intel Developer Forum, KenEKaplan, Social Media, Web 2.0

Social Computing Comrads Connect & The Next Thing You Know…

I had the pleasure of meeting Douglas Pollei at Intel headquarters the second week in November, just days before taking my sabbatical. We had a great talk about the state of corporate social media (can you say that?) that ended when we looked around and saw the once-buzzing cafetteria empty.

Douglas keeps a cool blog by night and for his day job he’s the VP of Internet Strategy and Corporate Development for IKANO Communications Inc., a portfolio company of Insight Venture Partners in New York. In other words, he’s a social media brother of another mother singing that same song about opening up, connecting and creating new opportunities.

We met through Forrester Research’s Jeremiah Owyang, who personally invited Douglas to check out the September Social Media: Friend or Foe of IT panel at the Intel Developer Forum. We exchanged emails — he even politely kept in contact after a very late response I sent after IDF — then during a business trip to Silicon Valley he saved some time for us to meet. If he were a vendor, I’d have respectfully declined, but the chance to explore accomplishments and conflicts about social media? No way would I miss a chance! Here are some highlights from our talk, as Douglas posted on his blog:

* Intel is seeking to involve more employees in the conversations with outside world. These employees must be not only observers but active contributors in the conversations, otherwise they don’t fully understand and move with the current. The IDF is a great example of the beginnings of this reach out and I believe it will continue to be.

* The intersection of the control and openness mindset creates conflicts in organizations. The true goal is to find the human intersections and how to understand, internalize, and communicate these findings going forward.

* Enterprises can create boundaries of communication, like a walled garden. Some areas are open and others are closed. The key is to organically let those with a voice contribute and potentially elevate these individuals to a higher status of job authority with regard to new media tools (social media, video, audio, etc..). When employees don’t reach out, it is comparable to being at the party and not talking to anyone but expecting value from it. You must mingle to be inspired and know the true and unscripted pulse.

* There will be many who will oppose these types of movements in a large organization but as they join in and see the value, many C’s including CEOs will be endorsers of the openness to know where to take the company, and how to raise stockholder value through innovation.

* VCs, private equity firms, and serial entrepreneurs are continually developing new media solutions that enterprises can adopt to enhance the communications with all channels of their business. Knowing the tech scouts who can see these in advance and know which products will win (and work) will be key to enterprises. Jobs descriptions in these areas are not currently on the enterprise org chart and so it is hard for many to understand their value. It is like telling someone to see a house built when only a floor plan exists.

We agreed to keep our conversation moving ahead. In fact, one thing we talked about was how I believe Intel has some wonderful stories to tell. Stories that are still coming together but will help directly connect Intel technology and innovation with social computing — from personal to commercial to developers and beyond. Intel’s new processor technologies can help people and businesses really get the most from Web 2.0, which seems to be growing and becoming more meaningful to everyone. Well, on the day Intel introduced it’s new Penryn chips — those featuring re-engineered, smaller, energy efficient, faster 45nm transistors — Intel CEO did it! Speaking at Oracle Open World, Intel CEO Paul Otellini (from ZDNet blog by Dan Faber):

“The enterprise is not immune from consumer trends,” Otellini said. Connectivity 24×7 and the need to socialize networks, as in Facebook, are key demands inside and outside the workplace going forward. “As this happens you need to think about how to rearchitect the infrastructure inside your businesses,” he added.

Otellini concluded that the “future in this sense is not very far away. The highly collaborative, interactive global social network is nearly upon us.”

It’s not a prophetic vision, but Otellini wants to make sure the Oracle crowd divines that Intel should be a core part of the rearchitecting of their businesses.

This is something many other companies are doing, or can be doing to help show how they’re relevant in making Web 2.0 and social computing more amazing and useful everyday.

Until we meet again, here is another topic we explored: Corporation being more human and actively finding their way in places like Facebook. This weekend I came across the Harvard Business Review’s “Why your company needs to be on Facebook.” Its was posted on November 9, 2007 by Charlene Li is a Vice President and Principal Analyst at Forrester Research. Cluetrain Manifesto? There’s no turning back. There’s moving ahead, integrating, being smart, providing reason and value every step of the way…never without passion and zeal for helping and connecting with others.

November 13, 2007November 13, 2007 kenekaplan Energy Efficient, Intel, Moore'sLaw, PodTech, Social Media, Tech, video

45nm…What Does It Mean?

A bit of theater antics about the transitor then, now and next. What’s amazing to engineers and techies often doesn’t carry a flicker of meaning for others. But sometimes it makes sense when the story is told in such a way using images and a little tongue in cheek. Bravo, Paul and the PodTech crew for your creativity and helping Intel celebrate the new era of the 45nm transistor. Moore’s Law is interesting when ou can look back, consider what’s happening now and wonder what’s to come. Even my kids wanted to see this video again…and again.

[podtech content=http://media1.podtech.net/media/2007/11/PID_013011/Podtech_Intel_PenrynLaunch.flv&postURL=http://www.podtech.net/home/4543/intel-ships-new-45nm-penryn-chip&totalTime=145000&breadcrumb=60270c8d232247b68f118d448fd23a67]

November 8, 2007 kenekaplan Marketing, Social Media, video, Web 2.0

Seth Godin Says it Best: Anticipate Relevance

* Go to where the puck is going

* Marketing do not equal advertising

* Don’t worry about the tactics

* Social graphs of what people are doing online: open approach like Google vs. more walled garden of Facebook

* The mix of experts vs. wild west mentality on blogospher will settle down

* People want a voice and want to be treated with respect

* Anticipate how you’ll be relevant to people’s lives

Here’s a video interview with the great marketing guru Seth Godin sharing great insight as public relations, marketing and advertising find ways to team up more and more for online efforts. He mentions a forthcoming book “Meatball Sunday,” finding the best mix and match to meet relevance. He has a great collection of fun-to-read books and an edgy, thought leading blog.

Thanks to Polli.com for the inspiration.

November 5, 2007 kenekaplan IDF, PodTech, Social Media, video, Web 2.0

Scoble’s Social Media Starfish

I saw some early drawings on the wall — really! Lots of scrible on a white board during a visit to PodTech a few months ago. The Starfish looked more like communications war game, with many recognized names: Facebook, Twitter, Flickr, Blogs & Podcasts…

With every new project I get to work on at Intel, we try refining and building up our social media toolbox. Learning as we go, sharing insights and now I see many more people on the edge helping us share stories and engage with people online.

Things like Flickr, Twitter and UStream.TV which once seemed inappropriate have now become wonderful ways to share and get people involved with Intel activities. The recent Intel Developer Forum in San Francisco this September was a great living example for me, seeing many different teams come together to share and engage with people through blogs, communities, video, photo and social networking sites.

If you’re in it, doing it…the starfish makes perfect sense. You already have your own starfish growing and likely its intertwined with other pioneering starfish toolkits out there. Check out this two part Robert Scoble video as he really is jonesin’ and lovin’ it. Warning, the starfish may sound overwhelming. But don’t look now, you’re sprouting another point as you sign up for another online account that can connect to some of your other favorite accounts. The wave has hit, surf’s up!

[kyte.tv appKey=MarbachViewerEmbedded&uri=channels/6118/67564&embedId=10010592]

[kyte.tv appKey=MarbachViewerEmbedded&uri=channels/6118/67575&embedId=10010591]

October 30, 2007 kenekaplan Facebook, Intel, IT, Jeremiah Owyang, Social Media, Web 2.0

Passion between IT & Social Media

I attended my first Social Media Club meeting in Silicon Valley when it was hosted at KNT-TV, the NBC affilaite, during a time when it was exploring citizen journalism and ways to get the community involved in its newsgather efforts. That’s when I sat next to Mike McGrath, who became the chapter leader along with my former Intel pal and now KNTV pro Meredith Smith.

Finally, my wish came true. I wanted to host a Social Media Club meeting at Intel, and that wish came true thanks to support from my boss and especially from many Intel pals like Mark Pettinger, Bob Duffy, Laurie Buczek, Josh Hilliker and Aaron Tersteeg. Thanks to several others like Lyn, Denise, Darold, Jason, Patrick, Chris and PodTech’s “Marketing Voices” host Jennfer Jones.

I list the people first because that’s what it’s all about. My friends made it possible to get time with Shel Israel, Dave McClure and Jeremiah Owyang. The evening attracted a somewhat small, but fully engaged audience of PR pros, enterprise tech experts and social media enthusiasts.

Several people pitched in to spread the word, including some who pointed out that the event was available live through UStream.TV (nearly 20 people joined online — see chat pasted below).

This was an evening of sharing, griping, laughing and opening up to directions we can take to implement social media into the companies where we work.

What hit me most what how Shel Israel got things started, warmed up the speakers, engaged the audience and helped make sense of things through his eyes, feelings, thoughts and desires.

Jennifer Jones from PodTech talked about how more marketing pros are getting their footing in social media. What a great mix of experience with PR and marketing history and new exploration with social media!

Dave McClure what the guy who best hit the them — Social Media and the Enterprise, Moving Forward — and Intel’s Bob Duffy showed how Intel is taking concerted efforts to move beyond corporate blogs into community building.

How-People-Use-Technology Guru and original IT@Intel blogger Eleanor Wynn painted historic and human aspects that brought to life the “how we got here” and “how can we face challenges ahead” stories. She is gifted with an ability to listen and understand people, but her present to the audience was some real insight into how people are using social media…peppered with humor and wonder.

Thanks to everyone who visited Intel headquarter and to those who watched when they could. Here is a collection of blog posts related to the Social Media Club, Silicon Valley held at Intel on 10/22:

Del.cio.us –nine items bookmarked so far
Mike McGrath’s Blog Talk Radio interview with Eleanor Wynn

What inspired me was the great follow up posts by Jeremiah Owyang, who grounded everything in reality and next steps. Here are one and two great posts that I hope spur more devotion to making social media fit into everyone’s work/life balance…with help of companies and their mighty IT departments….moving at the speed of business. Then Jeremiah “The Social Computing Prophet” finds time to involve more disciples by taking notice that I was sharing his posts with many folks inside Intel. Jeremiah’s posts got over 35 comments so far — wow!

October 25, 2007October 25, 2007 kenekaplan Intel, IT, Jeremiah Owyang, Marketing, Social Media, Web 2.0

Prophet Talking at the Speed of Business

I’m checking out what people shared about their experience Monday evening at the Social Media Club, Silicon Valley hosted at Intel headquarters. I’ll write up another post this week when I have a little more time to reflect. But first, this…Someone in Facebook described Jeremiah Owyang, strolling up to the podium with think black book in this hand….he looked like a prophet. Aptly put, any which way you think about it…he’s a prophet sparing time, insights, always a helping hand with a finger pointing forward, move ahead, avante!

Jeremiah let’s fly brimstone, bleeding edge wisdom and can zero in on specifics backed by examples or data. Sometimes both. Here’s another helpful list to train our eyes on. Enterprises might watch for these potential ills as more marketers speed to add new tools that help companies and people connect with clients and audiences. The list, followed by Jeremiah’s business “fix.”

* Disparate user experiences to customers and employees
* Information spread off the firewall, some potentially sensitive
* Risk of enterprise 2.0 vendors being acquired by a competitor
* Real time information being spread at the “edges” of the company, where there was one before corporate communications
* Multiple login systems
* Multiple identity systems spread from system to systems
* Systems that may not talk to each other, now or in the future.
* Business program managers that leave the company or position, orphaning any technology deployment deployed at the business level
* Business groups paying for web programs in different locations, different budgets
* Lack of a cohesive web strategy

clipped from www.web-strategist.com

The fix? IT moving at the speed of business
Business units, IT groups, and Enterprise 2.0 vendors need to work closely together to deploy programs across the enterprise. I, we, you, would love to see IT to rise to the occassion and get ahead of the demand curve. Get aware of what’s happening, build connections internally. Get educated, attend enterprise 2.0 conferences and events. Initiate a dialogue with business units fast and early. Your business analysts can stay close to the groups, gather information and help drive a real strategy. Experiment with new technology (give time and resources to those wide eyed employees in IT you see who may adopt these tools) and deploy quickly. Be flexible as business and technology changes over time. Sure, there are going to be changes at the speed of business, but that’s far better than doing nothing.

One other cool thing from Jeremiah’s blog was this interesting, but not quite there video. It’s about MediaSnackers. This is a great premise — young people are the new www = getting info and entertainment whenever, wherever and whatever. But JO argues it’s not just young people. There are pleanty of us almost middle aged MediaSnackers. But the point is, are people acknowledging and respecting this short, random media consumption trend? Two-minuteTV on phones, 100MB or 10-minute video file limits on YouTube, mash-ups….but I’d say it’s not quite a mega-trend. But people are consuming and doing more, so where’s the time go/come from? Maybe by building in efficiency into stories we share.

October 21, 2007October 22, 2007 kenekaplan HD, Intel, Podcast, PodTech, Social Media, video

Upload HD Video to Vimeo & Teched-Out Esquire North NY Appartment

I just tested out embeding the Vimeo player in this post, but it didn’t work. I really dig this fun video I found on their site from Dala Verdugo — a simple understanding of the difference between standard and HD video. I will try uploading to Vimeo my Esquire Note in HD as soon as it’s edited.

Last month, I shot some HD video the before the opening of Esquire North, Esquire magazine’s ultimate New York bachelor apartment in Harlem on the tree-lined north edge of Central Park. I was there for some TV and radio efforts for Intel, who teamed up with Esquire to deck out the pad with the latest computer technologies — from Intel Core 2 Quad-powered gaming PCs by Dell, to ultra mobile devices and an Intel-Viiv powered entertainment system by Nevius (connected to DirecTV boxes) that could send five different HD movies to five different rooms at the same time. Here’s the video we did from the event with gaming pro Marc Saltzman. There will be an online tour of the apartment similar to last year’s enormous Esquire House 360 in Beverly Hills, California.

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October 18, 2007October 23, 2007 kenekaplan Intel, Jeremiah Owyang, open port, PodTech, Social Media, Web 2.0

Social Media Club, Silicon Valley Inside Intel Headquarts

The Social Media Club of Silicon Valley will be at Intel Headquarters on October 22 from 6 to 8:30 p.m. for a panel discussion on Social Media and the Enterprise: Looking Forward.

Shel Israel is moderating – great social media man and teacher who wrote the book “Naked Conversations” with Robert Scoble
Dave McClure, 500 hats blogger, software geek and spirit behind recent gathering for Facebook application creators called Graphing Social Patterns
Jeremiah Owyang, social media researcher at Forrester and master Web strategist
Jennifer Jones, host of “Marketing Voices” video Podcast available on the PodTech network
Eleanor Wynn is an Enterprise Architect, Social Computing and blogger at IT@Intel
Bob Duffy, community manager of Intel’s Open Port

Prior and after the discussion, get a show and tell from online community builders from KNTV-TV’s communities efforts, Intel’s Open Port for IT pros and Intel Software Network community.

We will try to livecast the event through UStream.TV, allowing people to watch live and send in comments to the live event — embedded below.

Homepage for the Social Media Club http://www.socialmediaclub.org.

UPDATE: Watch and chat live on UStream’s site here (tried embedding comments below). Thanks Jeremiah.