Unleash your curation creativity: 4 cool storytelling tools — SocialFish

Via Scoop.itReal-Time News Curation

I’ve been playing with a slew of storytelling tools lately.

These are curation tools for publishing – in other words, not just curation as in filtering information for yourself, but curation in order to blog about some particular “story” or present content in a visually interesting way for other people to look at. For all of these tools, you pull content from your social streams and arrange them in a particular way, like…
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Facebook News Feed Insights from Intel Fan Page Manager

This a great interview with one of Intel’s social media center of excellence stars, Ekaterina Walter. We we inherited the Intel Fan page created by real fans and grew it whimsically, Ekaterina put research time, smarts and her personality into helping the Fan Page grow by what I believe is 100 times since she grabbed the reins.
clipped from www.socialmediaexaminer.com
Ekaterina: Nowadays it’s all about news feed optimization.  It’s almost becoming the equivalent of SEO for Facebook.
For those folks who are not really familiar, news feeds display the most popular stories on Facebook. According to Facebook, 0.02% of stories actually make it to the news feed, which is rather scary if you look at it as a marketer.
They told us they want to stay on top of technical news.  They want to be the first to know about Intel products that are coming out and what we were up to in general.
They also liked the fact that they can chat with their fellow geeks and ask them for all kinds of advice about how build their own system.
Because of the news feed algorithm and the engagement they call fan growth, the higher the engagement with you (which are likes, comments, etc.), the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.
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Brian Oberkirch, Small Good Thing

This is one from Jeremiah Owyang that I gotta check out.

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Guidelines Get People Off the Fence

This week and the week prior, we saw mainstream media interest in companies creating guidelines for employees participating in virtual worlds, spurred likely by IBM talking about their new SL guidelines for employees.

Here are some of the stories:

Here’s where we are at Intel:

Intel has not developed a specific code of conduct for employees participating in Second Life. The company does have general employee code of conduct that encourages all employees do business with honesty, integrity, lawfully and in the best interest to protect Intel assets and reputation. This code applies to all employee conduct, including in Second Life.

It’s the job of some Intel employees to participate regularly in Second Life on behalf of Intel.

We do have guidelines for internal and external Intel blogging. We are also finishing with a set of guidelines and voluntary course that provide tips on how to participate wisely on non-Intel blogs and with social media, even if you’re not an official spokesperson or official Intel blogger. These guidelines are very similar to the general code of conduct for all employees, as described above. When commenting on Intel related topics, employees are encouraged to state that they work for Intel and if they’re not an official spokesperson then they need to state that they do not speak on behalf of Intel.

Guidelines can actually empower employees to participate online appropriately. For those employees who may be hesitant, guidelines can provide the encouragement and Intel philosophy they need to actually dive in and start participating.

One place where to learn more and see case studies how companies are stepping into social media is the Society of New Communications Research and their insightful leader Jennifer McClure.

Pluck Adds Social Media & Feeds to Corporate Website

This can be a way to bring to the corporate pressroom feeds of blogs and media you follow. Adding widgets to corporate Web sites can help bring your site to life, and you can alter the content to meet calendar events or company happenings. By having a feed like this in a pressroom, it shows what and who is of interest to the company and it can be a forcing function that gets company storytellers or experts to chime in whenever they see incorrect information pop up on a feed.

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You Stream, I Stream, We All Stream with Ustream.tv

PodTech’s Eddie Codel gets the scoop from the buzzworthy Ustream guru. JustinTV and Jeremiah Owyang are probably the two biggest champions of Ustream. I’m hoping we can do something with them at the upcoming Intel Developer Forum in San Francisco this September.

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Yahoo’s CMO on Web 2.0 Social Media Marketing

On the day Yahoo! announced earnings that were not well received, this is a timely and cool interview timed to a very cool event happening this week in P-Town (Portland), where my pals Jeremiah Owyang from PodTech and Intel buddies Bryan Rhoads and Josh Bancroft will be. Hope they’re enjoyin’!!

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Demo of sharing service AllPeers

Sharing is at the core of social media, an essential part of any strategy or any tool/application. Not only for consumers — AllPeers’ target — but also for any communication. Give and be prepared to keep giving, especially if your followers’ interest deepens over time. Here’s Robert Scoble getting a demo with AllPeers’ CTO Matthew Gertner.

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Brian Solis — Social Media is Transforming Marketing and Public Relations

PodTech’s Jennifer Jones talks with Brian Solis, who I got to finally meet in in June at the Social Media Workshop hosted by Shel Israel.  He’s someone we can all learn a lot from.

Brian dinged Intel’s Second Life briefing, referring to a blogger who wrote a post tearing into the Second Life event as an example of terrible PR. At the time, Brian was right and timely. A few days later, I learned that the Intel Software Network team reached out to the blogger and now things are cool. In fact, there was a healthy exchange that resulted in new friendships. Maybe in the old days, a bad review would resulted in some frustration and a little bad reputation. But today, we have the tools to connect and face our challenges directly, resulting in more changes to make improvements and better friends.

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Spock Finds Info About People

I just signed up for a Spock account last week, so here’s what Scoble finds out from Spock’s co-founder Jay Bhatti.

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