Jennifer Jones’ “Marketing Voices” caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES 2008. Needleman tells how CNET’s doin’ their thing and shares his views on “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.
In addition to receiving a generous new round of venture capital, Automattic, the company behind WordPress.com (and the backend provider for NewTeeVee and the rest of the GigaOM network), has announced a storage upgrade for users. Combined with the beta video player, server-side transcoding and a new Flash-based uploading interface due to be released shortly, this makes the $20-a-year WordPress.com pro account a simple, turnkey solution for videoblog and podcast publishing.
This is fun, done quickly and incredibly creative and memorable video about the new thin laptop, MacBook Air. Even Nats video description is great:
Has Apple considered the implications of its glorification of thin models? Has it once considered the feelings of my “big boned” HP, and how she’s felt living in a society where you’re only as attractive as you are THIN? And what about the young processors that are at an impressionable age. Do they need this pressure? I think not.
Making creative connections to expand and extend a story, that’s what the sunflower gig is all about.
Sunflowers, with the unique ability to pull lead and other metals from the dirt, improving the soil and environment, are a metaphor to promote Intel’s innovative new lead-free processors. Intel will donate $1 in your name to the Boys & Girls Club – find out how at sunflowers.intel.com.
A bit of theater antics about the transitor then, now and next. What’s amazing to engineers and techies often doesn’t carry a flicker of meaning for others. But sometimes it makes sense when the story is told in such a way using images and a little tongue in cheek. Bravo, Paul and the PodTech crew for your creativity and helping Intel celebrate the new era of the 45nm transistor. Moore’s Law is interesting when ou can look back, consider what’s happening now and wonder what’s to come. Even my kids wanted to see this video again…and again.
Flow through Intel’s newest 45nm chip factory, one of the cleanest places in the world spanning about 17 America football fields. See the many layers or floors of the factory and the automated shuttles whisking 300 millimeter wafers from one step to the next, ultimately ending up as brain chips running new consumer desktop and laptop computers in 2008 .
* Social graphs of what people are doing online: open approach like Google vs. more walled garden of Facebook
* The mix of experts vs. wild west mentality on blogospher will settle down
* People want a voice and want to be treated with respect
* Anticipate how you’ll be relevant to people’s lives
Here’s a video interview with the great marketing guru Seth Godin sharing great insight as public relations, marketing and advertising find ways to team up more and more for online efforts. He mentions a forthcoming book “Meatball Sunday,” finding the best mix and match to meet relevance. He has a great collection of fun-to-read books and an edgy, thought leading blog.
I saw some early drawings on the wall — really! Lots of scrible on a white board during a visit to PodTech a few months ago. The Starfish looked more like communications war game, with many recognized names: Facebook, Twitter, Flickr, Blogs & Podcasts…
With every new project I get to work on at Intel, we try refining and building up our social media toolbox. Learning as we go, sharing insights and now I see many more people on the edge helping us share stories and engage with people online.
Things like Flickr, Twitter and UStream.TV which once seemed inappropriate have now become wonderful ways to share and get people involved with Intel activities. The recent Intel Developer Forum in San Francisco this September was a great living example for me, seeing many different teams come together to share and engage with people through blogs, communities, video, photo and social networking sites.
If you’re in it, doing it…the starfish makes perfect sense. You already have your own starfish growing and likely its intertwined with other pioneering starfish toolkits out there. Check out this two part Robert Scoble video as he really is jonesin’ and lovin’ it. Warning, the starfish may sound overwhelming. But don’t look now, you’re sprouting another point as you sign up for another online account that can connect to some of your other favorite accounts. The wave has hit, surf’s up!
I got to participate in the September 27 opening of Esquire North, the ultimate bachelor apartment located on the tree-lined edge of New York’s Central Park in Harlem.
The 5,700 square-foot, triplex penthouse offers rare and breath-taking views looking downtown over the lush green park. This NY apartment has two outdoor terraces and an Italian designed spiral glass & metal staircase.
I toted my Sony HDV and shot some wonderful footage then tried rendering some high resolution video files — I have lots to learn!
This is a behind-the-scenes look at the final hours before the opening gala, as broadcast media came to capture interviews and visuals for live and taped reports. Esquire magazine publisher Kevin O’Malley is genuine, thoughtful and very involved with so many of the people, furnishing, artwork and technology that together showed how a modern Esquire man would live if he had Kevin’s connections! Top designer brands filled each room
Live like a king at least for fund raising (CARE) night party, test drive F1 racing powered by Intel Quad Core processors while sitting in eel-skin covered racing seats, lounge with an UMPC or watch HD in any room streamed form a dream home hub powered by Intel Viiv with Core 2 Quad processor technology — below there’s more on Niveus.
The are some cool photos and crazy viewer comments on Gizmodo. And Gizmodo shot their own video featuring my Intel pal Michelle — she’s a technical wizard who easily slides into the role of technical art expert!
i4U News took b-roll and created a cool video tour.
Niveus’ entertainment hub was at the heart of the apartment. Michelle says the upstairs closet, which was packed with digital equipment connecting to 3.5 miles of cable, cost over $500,000. Learn more about Niveus, but here’s what the company says:
Niveus chose the top of the line Pro Series media server to deliver high-class and high-def entertainment throughout the Esquire North dwelling. Incorporating the most advanced hardware and software, the Pro Series allows the sophisticated Esquire man (and his guests) to easily manage and access hundreds of movies, thousands of CD’s, photos, games and television shows.
Based on the Windows Vista Ultimate Media Center platform, the Pro Series is engineered to provide exceptional images and pristine video quality; incorporating the Intel® Core™2 Quad processor, Nvidia’s GeForce Series 8 Graphics, and HDMI output. Specially designed in a sleek, rack-mount black chassis, the Pro Series offers up to 3TB of storage and supports simultaneous streaming of HD media and multi-channel music throughout the Esquire North home and features four television tuners, 7.1 analog and digital surround sound, and more!
With the Intel Core 2 Quad processor, the Pro Series is capable of streaming HD media to 5 additional, Esquire North zones while providing the power, compatibility, and connectivity to perform as the hard-core central media hub. In addition, the Intel powered server also allows instant access from any networked computer or DLNA enabled TV or Digital Media Adapter throughout the Esquire home!
Take your own private Esquire North tour here. First, get a behind-the-scenes experience.
Movin' Ahead 