Authors-Action Heroes at Web 2.0 Expo, SF08

There were many highlights from the Web 2.0 Expo:

  • Meeting Chris Brogan and the Radian6 crew
  • Experiencing the creative vibe inside Blogtropol.us social media room
  • Seeing how Twitter intrigue continues to drive new reasons/ways for live microblogging
  • Learning about SEO and trends for application developers — I see these trends are not locked into developers but also apply to communications pros. This is something I hope to explore in a near future post, building on notes I took from the two sessions I attended on Day One.
  • Seeing for the first time IBM‘s great slogan “Talking identifies limits.  Doing transcends boundaries.”
  • Seeing the Schwaggin’ Wagon posse in action — they drummed up lots of media buzz with by doing something many have talked about, but never did: take the exaggerated efforts of an event like Web 2.0 Expo and share the spoils with those who are more in need. This I’ll explore more in an upcoming blog post where I can share the photo I took.

The best part was getting to hang out with people like Rohit Bhargava and Tim Ferriss. Sure they’re authors (Rohit’s new book “Personality Not Included” and Tim’s 52 week NY Time top seller “Four Hour Work Week“), sure they’re idea guys…but they’re livin’ life and sharing ideas and best known methods with those who care and want to learn.

Web 2.0 Expo is not just about social media and the technologies behind it…it’s about the people and how they’re using the technologies to lead they way. And they way things are going, human behavior and personality is changing for the better as we share more, try more, do more of the things we’re passionate about.

The PopURLs Blog: Thank You Intel — Aggregating & Joining


“…it’s all about the fine folks at intel who are so passionate about networking that it was about time to launch their very own little popurls at blue.popurls.com. the site is built exclusively for enterprise IT professionals and comes in a strictly limited blue edition…”
the popurls blog: thank you intel!


This sponsorship has proven to be a great story to tell how we can aggregate and emphasize blog posts and conversations around topic important to Intel.  Sure Intel is blogging and connecting with others in communities, but there are many great conversations out there that are great to collect and watch.  And bringing related blog posts and information from Intel experts near this collection helps create the association…and makes it easy for readers to dig deeper, learn more about the topics of interest.

To me, this is a similar example to the widget Tom Foremski created for my team.  It features a Podcast player and feeds from Intel blogs, all updated dynamically whenever a new video, audio or text story is published.  My Intel team sponsors Tom’s SiliconValleyWatcher site because he covers the topics and talks with many of the people we’re interested in.  Plus, we have a long history of working with the trusted journalist turned writer/video blogger on the enterprise scene.

Both the PopURLs and SiliconValleyWatcher sponsorships have helped us visualize new directions we can take — advertising conversations vs. inactive billboard ads.  These are steps I believe will suceced if they are mutually beneficial, cost effective and truly add value to audiences enjoying new media.

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John Cass and Chris Brogan @ Web 2.0

John Cass and Chris Brogan, originally uploaded by David Alston.

John Cass had some great lunchtime stories up in Sonoma County during my visit to the New Comm Forum on Thursday. He’s got a cool project looking at Fortune 500 companies and their blogging efforts. I’m looking forward to learning more from his work…and his Twitter tips!

Looks like John and Chris Brogan explored some shocking territory at Web 2.0 Expo — check out this review of Web 2.0.

Chris Brogan and Tim Marklein @ Web 2.0

At the Web 2.0 Expo and New Comms Forum this week, I got to hear many great stories and the stortellers behind them.

During a panel I was on at the New Comms Forum on Thursday, Weber ShandwickPR guru Tim Marklein asked the question that hit home for me: money resources are moving to social media, but what about people resources? For Intel, it started as little money and a small community of passionate employees trying new things and sharing experiences. Then marketing put more resources and helped build tools we could all use. Now advertising is in the game…and I believe we might benefit from having more people resources our connecting with others through social media…and integrating and leveraging what others inside Intel are doing. We’re all still building, but we have lots more experience and resources in the social media world. So much more to learn from others.

After lunching with Tim, Tom Foremski and others at the New Comm Forum, my “Personality Not Included” guru Rohit Bhargava and I hit Web 2.0. That’s where I finally met Chris Brogan, David Alston and Richard McInnis. What a great bunch of energy and wit. I got to learn more about Radian6‘s online monitoring magic.

I’ll share more details in posts this weekend. Met lots of new people, enjoyed story sharing and got inspired for what’s to come. What a week!

Photo of the Day — Bella Roma!

Angel, originally uploaded by Amundn.

I saw this scoot across my screen thanks to Chirp.  It’s from Castelo Sant’Angelo in Rome.
Today my spirit stirs missing my wife and kids…thinking of all of the families getting together for this special night.
I’m also taking this time to reflect on the Pope’s visit to America. We needed that.

Groundswell’s on My Bookstack

Groundswell Books, originally uploaded by Forrester Research, Inc..

This photo was taken at the Forrester Research Marketing summit this week — really wish I could’ve been there. But I did follow some of the action Jeremiah Owyang shared on his blog.

Forrester shared a copy with me — it arrived from Boston a few weeks ago. I gotta get into it. My Intel buddy Neil is approaching chapter three and he gave me the thumbs up.

I got to help Charlene Li connect with some Intel social media pioneers, including Josh Bancroft, who told how he created Intel’s first company Wiki called Intelpedia.

Charlene Li at Forrester\'s Marketing Summit in APril 2008, about a month after the release of \

Better Than the Real Thing!

copia24ya, originally uploaded by KenEKaplan.

I see these fruity sweets in windows in every town in southern Italy. Today, my wife is making them herself for the first time. She has the molds, but only “half” molds. If she fuses them together will they look as good as these?

Let’s Hook Up @ Blogtropol.us, Web 2.0

Blogtropol.us @ Web 2.0 Expo in SF 4/23-25/2008

Social media sense-maker and people motivator Chris Heuer and the great team of the Conversation Group are hosting a cool gather-create-share spot at the four-day Web 2.0 Expo in San Francisco, April 23-25.

I’ve been working behind the scenes trying to help get my social media posse there. I’m trying to be there on Tuesday and Friday, and I’m looking forward to particpating in the action, seeing my old and making new my social media posse.

If you’re there on Wednesday, check out two of the wisest, generous from my posse — Forrester Research’s Jeremiah Owyang and Intel’s Bob Duffy.

Here are Blogtopolo.us details from Facebook.

CONNECT: Free bandwidth, power, workstations and superior Internet connectivity provided
RE-CHARGE: Food, refreshments, beverages, and afternoon happy hour
RELAX: Daily yoga sessions and chair massages
FOLLOW: @blogtropolus on Twitter to keep up with all of the Blogtropol.us and Web 2 action, as it happens

Blogtropol.us is brought to you by: Snap, Mzinga, Something Simpler Systems, BottleNotes, Pandora, drop.io, Socialtext, Radian6, Elephant Pharmacy, and CNET Webware.

In order to participate you must have a Web 2.0 Expo Pass or conference pass AND you must register for the lounge at – http://blogtropolus.eventbrite.com. Space is limited!

Also see CNET’s Webware 100 Awards at the gathering.

Can You Hear Me Now? New Law Against Drive-Phoning

Copied from the California DVM Website:

Cellular Phone Laws in California.  No handheld phones while driving after July 1, 2008

Mark your calendars! Effective July 1, 2008, it will be illegal to drive a motor vehicle while operating a handheld wireless telephone.   Additionally, drivers under the age of 18 will be prohibited from using handheld OR wireless telephones while driving.

The California Department of Motor Vehicles (DMV) has provided this list of FAQ’s regarding the new “Hands-free” driving laws, including:

Q. Will there be a grace period when motorists will get only a warning?

A. No.  The law becomes effective July 1, 2008.  Whether a citation is issued is always at the discretion of the officer based upon his or her determination of the most appropriate remedy for the situation

Q. Are passengers affected by this law?

A. No,  This law only applies to the person driving a motor vehicle.

Q.  Can I be pulled over by a law enforcement officer for using my handheld wireless telephone?

A.  Yes.  A law enforcement officer can pull you over just for this infraction.

Q.  Does the new “hands-free” law prohibit you from dialing a wireless telephone while driving or just talking?

A.  The new law does not prohibit dialing, but drivers are strongly urged not to dial while driving.

Q.  Will it be legal to use a Blue Tooth or other earpiece?

A. Yes, however you cannot have BOTH ears covered. <- iPhone users!

For more information on the new legislation and exceptions to the law, visit the California DMV.

Be prepared for the new laws to be implemented on July 1st, 2008.

Yellow of Deruta, Italy

Deruta, Italy, originally uploaded by R.o.b.e.r.t.o..

What a majestic photo of a place I’ve seen in real life. My wife took a great ceramics course in Deruta. We visited Deruta together in the late 1990s. A few years later, we got married near Deruta and Perugia…in Assisi inside the Basilica of San Francesco. That was magical and sometimes it all seems like a dream.