I’ve been trying to encourage my wife to create a LinkedIn profile as she wraps up here Ph.D in Archeaology. Figured it’d help her create a living resume, connect with new people in her field, find work as a researcher or instructor, but even more…maybe find something other than teaching and doing research. Here is a good post I first spotted today in fresh spotlight on WordPress http://webworkerdaily.com/2007/06/15/20-ways-to-use-linkedin-productively/.
PodTech-Silicon Valley Watcher: Harry McCracken
Tom Foresmki, seasoned super pioneering tech journalist, has been one of the best to listen to and watch move from mainstream to new media…I’d say he’s really helping move mainstream to become new mass media.
At the core of everything I’ve been learning from Tom is integrity, which is the subject in this video interview with Harry McCracken, editor-in-chief of PC World.
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Integrating Efforts to Tell Better Stories — IT Pros can now go “Promissimo!”
Integrated efforts. Integrating across teams. Integrating new and traditional media outreach. All of this is super important to VPs and group managers…and team players who do this already to produce great stuff through team work across groups. But what swirls through my mind is that integrating is actually about pooling resources to create “content” to share stories, tips, share knowledge with interested people and invite the not-yet interested to share their attention.
The Intel corporate communications team wanted to show and tell what the new “Santa Rosa” — now known as Intel Centrino Duo and Intel Centino Pro — technology is all about…so that we could put the call out to people and companies who might be interested. So we saw that a marketing team wanted to connect with IT pros. Together we pooled resources and create a five-part audio and video Podcast series.
Here are the first four stories. Watch for a great video next week, possibly featuring IT experts from EDS, HP, Altiris and others. See how Intel IT is looking at Intel Centrino Pro laptop technology to fit in with servers and desktops built with Intel vPro technology — manageability is the key. I have some fun photos and more insight to share in a near future post on this blog. The aim is to show some folks how teamwork, collaboration and finding the right, real-deal people can help tell great stories.
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It’s About Communicating, Not Entertaining
Loren Feldman tells it like it is his way. And through it all — and what works (for many) — is that we’d all like to tell it like it is our own way.
My belief is that you don’t or can’t really know your audience. Instead, you invite your audience in and they tell you who they are…if you’re good at connecting with them…if you give them something inspiring. And what your audience gives you is the best things to help you to tell it like it is your way, but better each time.
[podtech content=http://media1.podtech.net/media/2007/06/PID_011528/Podtech_equallogic.flv&postURL=http://www.podtech.net/home/3253/equal-logic&totalTime=49000&breadcrumb=a0b3091cb827402e9b60cf773dccafcd]
SEO with Eric Wolfram — LunchMeet with PodTech’s Eddie Codel
This is one of the best series for anyone interested in learning who people are advancing the production, collection and distribution of video.
[podtech content=http://media1.podtech.net/media/2007/06/PID_011538/Podtech_LM52_EricWolfram.flv&postURL=http://www.podtech.net/home/3261/lunchmeet-seo-with-eric-wolfram&totalTime=880000&breadcrumb=d213a1097be74a91811d3492fabbf1a5]
Search Engine Optimization means a lot of different things to different people. What I heard Cisco’s Dan Scheinman say was that we’re moving from a time when people collect and own content to an era where people are consuming and sharing. At the Cisco-BPCC Social Media Summit, Scheinman said that we can consider today’s search as “dumb” and that in the future content will “find” you. It’s already happening thanks to people who understand and are improving SEO. They’re making the Internet better and they’re helping others grow communities or audiences for people and companies sharing their stories through blogs and audio/video Podcasts.
PodTech’s Jeremiah Owyang Helping Demystify New Media Measurement with Eric Peterson of Web Analytics
To paraphrase Jeremiah, “Some companies need to understand ROI before putting resources behind new things.” He admittedly was talking about his friends at Intel during the wonderful Cisco-BPCC Social Media Summit earlier this week.
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In addition to this video interview with Web Analytics, Jeremiah has a fresh post about social media measurement. These are the latest in many months of great work to help people and companies understand what’s important in measuring influence and engagement of new media efforts.
UPDATE: Web Analytics Demystified — sign up and get free samples from Peter’s book…and look around for a free white paper.
The other great source for learning more about case studies and what “pioneering” companies are learning is The Society for New Communications Research. Executive Director Jennifer McClure was inspiring when she stopped to talk to me before leaving the Cisco-BPCC event.
[podtech content=http://media1.podtech.net/media/2007/01/PID_001922/Podtech_MV_Jennifer_McClure.mp3&postURL=http://www.podtech.net/home/1989/building-a-corporate-culture-for-social-media&totalTime=884000&breadcrumb=none]
At Intel, we’re certainly moving ahead — and we’ve learned a lot in the past few years about new/social media. Learning more about measuring return on influence will help do more and keep trying new things.
Know of other great resources, please leave them here. Thanks!
Movin' Ahead 