kenekaplan Jeremiah Owyang, Marketing, Podcast, PodTech, PR, Social Media, Socialmedia, Tech, Web 2.0

Pluck Adds Social Media & Feeds to Corporate Website

This can be a way to bring to the corporate pressroom feeds of blogs and media you follow. Adding widgets to corporate Web sites can help bring your site to life, and you can alter the content to meet calendar events or company happenings. By having a feed like this in a pressroom, it shows what and who is of interest to the company and it can be a forcing function that gets company storytellers or experts to chime in whenever they see incorrect information pop up on a feed.

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kenekaplan Jeremiah Owyang, Marketing, Podcast, PodTech, PR, Social Media, Socialmedia

Yahoo’s CMO on Web 2.0 Social Media Marketing

On the day Yahoo! announced earnings that were not well received, this is a timely and cool interview timed to a very cool event happening this week in P-Town (Portland), where my pals Jeremiah Owyang from PodTech and Intel buddies Bryan Rhoads and Josh Bancroft will be. Hope they’re enjoyin’!!

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kenekaplan HP, IT, Marketing, Podcast, Tech

HP on Replacing 7000+ desktops in 2 months

The HP Bladesystem podcast here is a good example of showing how companies work to get new, better technology proliferated. This is interesting to tech industry folks, investors and provides insight to any company deciding if it’s time for a technology upgrade.

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kenekaplan Education, Marketing, PodTech, PR, Second Life, Social Media, Socialmedia

Brian Solis — Social Media is Transforming Marketing and Public Relations

PodTech’s Jennifer Jones talks with Brian Solis, who I got to finally meet in in June at the Social Media Workshop hosted by Shel Israel.  He’s someone we can all learn a lot from.

Brian dinged Intel’s Second Life briefing, referring to a blogger who wrote a post tearing into the Second Life event as an example of terrible PR. At the time, Brian was right and timely. A few days later, I learned that the Intel Software Network team reached out to the blogger and now things are cool. In fact, there was a healthy exchange that resulted in new friendships. Maybe in the old days, a bad review would resulted in some frustration and a little bad reputation. But today, we have the tools to connect and face our challenges directly, resulting in more changes to make improvements and better friends.

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kenekaplan Intel, Jeremiah Owyang, Marketing, Second Life, Social Media, Socialmedia

Intel Deep Inside Second Life — Get Yo Jetpack On!!

Following up on an earlier post, after the previews and opening of Intel’s latest build out in Second Life.  This may be one of the very first places inside Second Life that lets you go underground.  One thing’s for sure — getting an Intel jet pack sounds as cool as what got me first interested in Second Life last year:  the guy who sold vending machines for a small cut of the action and space to sell his special zoomer rollerskates!

Jeremiah Owyang got his jetpack on and started a very good discussion on his blog.  Here something from Mad Young Thing and from Millions of Us, who helped Introduce Intel to Second Life in October 2006 and continues.

kenekaplan Intel, IT, Laptop, Marketing, PodTech, PR, Social Media, Socialmedia

Integrating Efforts to Tell Better Stories — IT Pros can now go “Promissimo!”

Integrated efforts.  Integrating across teams.  Integrating new and traditional media outreach.  All of this is super important to VPs and group managers…and team players who do this already to produce great stuff through team work across groups.  But what swirls through my mind is that integrating is actually about pooling resources to create “content” to share stories, tips, share knowledge with interested people and invite the not-yet interested to share their attention.

The Intel corporate communications team wanted to show and tell what the new “Santa Rosa” — now known as Intel Centrino Duo and Intel Centino Pro — technology is all about…so that we could put the call out to people and companies who might be interested.  So we saw that a marketing team wanted to connect with IT pros.  Together we pooled resources and create a five-part audio and video Podcast series.

Here are the first four stories.  Watch for a great video next week, possibly featuring IT experts from EDS, HP, Altiris and others.  See how Intel IT is looking at Intel Centrino Pro laptop technology to fit in with servers and desktops built with Intel vPro technology — manageability is the key.  I have some fun photos and more insight to share in a near future post on this blog.  The aim is to show some folks how teamwork, collaboration and finding the right, real-deal people can help tell great stories.

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kenekaplan Marketing, PodTech, Social Media, Socialmedia

It’s About Communicating, Not Entertaining

Loren Feldman tells it like it is his way. And through it all — and what works (for many) — is that we’d all like to tell it like it is our own way.

My belief is that you don’t or can’t really know your audience. Instead, you invite your audience in and they tell you who they are…if you’re good at connecting with them…if you give them something inspiring. And what your audience gives you is the best things to help you to tell it like it is your way, but better each time.

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kenekaplan Intel, Marketing, Moore'sLaw, Social Media, Socialmedia, Tech

Good Stories are Gifts

When creating videos with Adam Savage and Jamie Hyneman, it hit me.  We wanted Adam and Jamie — and Carl’s Fine Films — to help us create a series of shorts that would be a gift for fans of Adam and Jamie’s TV show, “Mythbusters.”  Something that really captured their scientific know-how, enginuity and funny-bone hitting antics.   Something that Intel fans would see as whacky, creative and cool beyond Intel’s bread and butter storytelling antics — citing the wonders of Moore’s Law and how Intel’s chip design and every increasing transistor count keeps impacting the way we live.

My pal “simma down now” Larry said it succinctly:  viral not commerical.  Give a gift that keeps on giving.  In that spirit, we released the three Adam and Jamie videos first on YouTube on May 8. 

Then the next day, we played the videos on new laptops at the Centrino Duo and Centrino Pro launch, but this highlights video was created to kick off the presentations to the press and analyst on May 9 in San Francisco.

We tried many new things here, including me posting these videos on videos sites I’ve been learning about (see slideshare foil set).  Another thing keeps hitting me.  During all of this, I’ve never been more aware of my role of being an Intel employee, a video story director AND a fan living in the real world.  It was the fan inside that helped me make the most important decisions, which kept these videos from becoming too commercial.  After all, these were for sharing in hope that fans would enjoy and share with others.

kenekaplan Marketing, Media, PR, Socialmedia

Exploring Media Myths Uncovers Sound Advice

A communications pro pointed me to a 2006 media research paper by Ketchum.  You can get more details inside the slideshare document, but here are a few paragraphs I liked best:

ROCKLAND:  What do you consider the best practices for affecting word of mouth through public relations?

MARGARITIS:  Focus on cultivating emotional appeal — trust, admiration and respect — and build reputation capital — your workplace and culture, reputation, stewardship, the quality of your products and services, and your integrity and ethics.  Your corporate character and value system must take on a more prominent role in storytelling, but it also must be authentic.  Find credible ways to get stories out that showcase all of these characteristics, and they should include local stories.  It’s about focusing within your organization on cultivating service, and it serves as a way to earning your way to the word-of-mouth channel.

ROCKALND:  This probably is the hardest question facing public relations practitioners.  We know that influencers generate a great deal of word of mouth.  However, not everyone is an influencer, and all conversations are not started by influencers.  Maybe it comes back to basics, a good messenger with a “sticky” message at the right time in the right place.

ROCKLAND: How would you advise a company about its media communications as a result of this study’s findings?

MAFFEO:  Deploy more personalized communications through diverse communications through diverse communications channels and platforms that effectively communicate your message among target audiences and in a way that best suits the audience and the medium.

SCIBETTA:  Develop a highly customized and fragmented media mix.  The intersection of new media, traditional media and the human element is the key for creating effective and strategic media relations.  It enables companies to engage with consumers while also providing surround sound for their messaging.

SWERLING:  Media is not one-size-fits-all.  That’s the easy answer.  People use different, multi-channel models when considering different types of purchases and issues.  And those models are changing at lightening speed as new, technology-based resources become available.  As a result, communications must have a thorough understanding of their audiences, and they must stay very current with the media being used by those audiences.  The harder answer is that everyone in our own profession needs to be thinking about constantly reinventing what we do.  Ours always has been a mass-media-centric business that has focused on building relationships.  That models now must accommodate these new and emerging channels.  And if communicators don’t build relationships with them, they do so at the risk of their organizations and their  career.

kenekaplan Marketing, PodTech, Social Media, Socialmedia

“Marketing Voices” Video Interview with Guy Kawasaki

PodTech’s Jennifer Jones visits with well-known blogger about what works and what doesn’t work.

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