kenekaplan PodTech, Social Media, Socialmedia

Social Networking with Ning, Scobel and Others Buzz About It

I’ve been hear more an more people in communications and Web marketing talk about Ning. We’ve seen Facebook open up, more companies having fun with a presence in MySpace and of course the impact of adding a blogging platform alongside corporate Websites (some corporate Websites are moving faster to have everything better networked together, discoverable and RSS’d).

We’re also seeing companies learn more about platforms like Second Life and why not Ning? I just wonder if all of the sporatic, dispersed efforts can be brought together somehow over time…when ever it makes sense…or is a highly integrated approach more effective over the long haul.

Here’s Robert Scoble’s description for the video interview:

Ning just released version 2.0 of its social networking platform this morning and here we talk with Marc Andreessen (yeah, the Marc who started Netscape) and co-founder Gina Bianchini, about a whole raft of things from what this new release enables users and developers to do to trends these two are seeing on the Internet.

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kenekaplan Journalism, Media, PodTech, Social Media, Socialmedia

PodTech-Silicon Valley Watcher: Harry McCracken

Tom Foresmki, seasoned super pioneering tech journalist, has been one of the best to listen to and watch move from mainstream to new media…I’d say he’s really helping move mainstream to become new mass media.

At the core of everything I’ve been learning from Tom is integrity, which is the subject in this video interview with Harry McCracken, editor-in-chief of PC World.

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kenekaplan Intel, IT, Laptop, Marketing, PodTech, PR, Social Media, Socialmedia

Integrating Efforts to Tell Better Stories — IT Pros can now go “Promissimo!”

Integrated efforts.  Integrating across teams.  Integrating new and traditional media outreach.  All of this is super important to VPs and group managers…and team players who do this already to produce great stuff through team work across groups.  But what swirls through my mind is that integrating is actually about pooling resources to create “content” to share stories, tips, share knowledge with interested people and invite the not-yet interested to share their attention.

The Intel corporate communications team wanted to show and tell what the new “Santa Rosa” — now known as Intel Centrino Duo and Intel Centino Pro — technology is all about…so that we could put the call out to people and companies who might be interested.  So we saw that a marketing team wanted to connect with IT pros.  Together we pooled resources and create a five-part audio and video Podcast series.

Here are the first four stories.  Watch for a great video next week, possibly featuring IT experts from EDS, HP, Altiris and others.  See how Intel IT is looking at Intel Centrino Pro laptop technology to fit in with servers and desktops built with Intel vPro technology — manageability is the key.  I have some fun photos and more insight to share in a near future post on this blog.  The aim is to show some folks how teamwork, collaboration and finding the right, real-deal people can help tell great stories.

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kenekaplan Marketing, PodTech, Social Media, Socialmedia

It’s About Communicating, Not Entertaining

Loren Feldman tells it like it is his way. And through it all — and what works (for many) — is that we’d all like to tell it like it is our own way.

My belief is that you don’t or can’t really know your audience. Instead, you invite your audience in and they tell you who they are…if you’re good at connecting with them…if you give them something inspiring. And what your audience gives you is the best things to help you to tell it like it is your way, but better each time.

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kenekaplan PodTech, Social Media, Socialmedia, video

SEO with Eric Wolfram — LunchMeet with PodTech’s Eddie Codel

This is one of the best series for anyone interested in learning who people are advancing the production, collection and distribution of video.

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Search Engine Optimization means a lot of different things to different people. What I heard Cisco’s Dan Scheinman say was that we’re moving from a time when people collect and own content to an era where people are consuming and sharing. At the Cisco-BPCC Social Media Summit, Scheinman said that we can consider today’s search as “dumb” and that in the future content will “find” you. It’s already happening thanks to people who understand and are improving SEO. They’re making the Internet better and they’re helping others grow communities or audiences for people and companies sharing their stories through blogs and audio/video Podcasts.

kenekaplan PodTech, Social Media, Socialmedia

PodTech’s Jeremiah Owyang Helping Demystify New Media Measurement with Eric Peterson of Web Analytics

To paraphrase Jeremiah, “Some companies need to understand ROI before putting resources behind new things.” He admittedly was talking about his friends at Intel during the wonderful Cisco-BPCC Social Media Summit earlier this week.

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In addition to this video interview with Web Analytics, Jeremiah has a fresh post about social media measurement. These are the latest in many months of great work to help people and companies understand what’s important in measuring influence and engagement of new media efforts.

UPDATE:  Web Analytics Demystified — sign up and get free samples from Peter’s book…and look around for a free white paper.

The other great source for learning more about case studies and what “pioneering” companies are learning is The Society for New Communications Research. Executive Director Jennifer McClure was inspiring when she stopped to talk to me before leaving the Cisco-BPCC event.

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At Intel, we’re certainly moving ahead — and we’ve learned a lot in the past few years about new/social media. Learning more about measuring return on influence will help do more and keep trying new things.

Know of other great resources, please leave them here. Thanks!

kenekaplan Intel, PodTech, Tech

Mobile PC Manageability with Intel Centrino Pro

This is the second in a five-part audio and video Podcast series on the latest technology for consumer (Intel Centrino Duo) and business-class (Intel Centrino Pro) laptops. This first audio report was recorded at the San Francisco launch event, where companies analysts, press and companies like EDS, HP, Altiris, Lenovo and others gathered on May 9.  What stood out most at the event was that many at the event felt that server and desktop computers could now be managed together with a company’s fleet of laptops.

In the next few Podcast reports, we’ll try to explore how IT experts — including Intel’s IT department — look for ways to improve managability and ROI of their computers.

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kenekaplan Entertainment, Intel, PodTech

Powers of Fun & Free Minds — Jamie & Adam Team Up for an Intel Gig

Size matters when you looking back at the advancements of computer technology. So does speed and energy consumption.  It may not seem like computers are getting small, but they are and they’re providing better performance, more energy efficiency and style.

The ever shrinking transistor is a crazy race Intel scientists are bent on winning. Small allows for more and more efficient transistors on every new computer processor.

Yeah-year…heard it all before. So that’s why we leave it up to Adam Savage and Jamie Hyneman — and Carl’s Fine Films — to share their wisdom, logic, trains of thought and all the production tricks they polished over the years of TV, commercial and filmmaking.

Our Intel team learned a lot by getting passionately involved in the production — we shared ideas, Intel anecdotes, desires for more branding — but in the end Intel stepped back and let Adam, Jamie and Carl do what they do best…visual storytelling and having fun!  Nothing too commercial about these videos, and that will hopefully help more people see and enjoy these videos.

This whole great idea came from the mobility PR maven Connie Brown — thanks for bringing me along for the ride! And our pal Alison Wesley amazingly pulled together all necessary agreements in less than three weeks. Couldn’t have done it with out everyone having an open mind, a little time over a few weekends, and some Intel turtleskins. Glad those turtleskins went to a great group of people.

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kenekaplan Intel, PodTech, Tech

Laptops Get Boost from New Intel Chips and Special Souce

We get to go inside Intel’s Mobility Demo Lab at the headquarters building just prior to the release of the new technology consumer and business-class laptops — Intel Centrino Duo and Pro.

Karen Regis knows the technical of technical marketing, but she also has fun sharing how new chips and integrated technologies really boost laptop performance.

Jeffrey Lo is in his element inside the lab. He’s a trusty “demo God” who has done some of the memorable demos for Andy Grove (back in the day) and has seen mobile computers advance from clunky, slow, toatable things to super stylish, sleak, super-performing computers that more and more people want…need in their daily lives.

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kenekaplan Marketing, PodTech, Social Media, Socialmedia

“Marketing Voices” Video Interview with Guy Kawasaki

PodTech’s Jennifer Jones visits with well-known blogger about what works and what doesn’t work.

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