Here’s the first part of the Graphing Social Patterns conference.
[podtech content=http://media1.podtech.net/media/2007/10/PID_012807/Podtech_FanBoys_Panel_Graphing_Social.flv&postURL=http://www.podtech.net/home/4360/facebook-fanboys-are-you-pro-or-con&totalTime=1701000&breadcrumb=25091d3989ab428f88e24b9a42fb4604]
Dave McClure will be on a Social Media Club, Silicon valley panel at Intel headquarters on October 22. The discussion will be led by Shel Israel — YES! Others include IT@Intel blogger and social computing expert Eleanor Wynn, Social Media master Jeremiah Owyang of Forrester Research, Jennifer Jones of PodTech’s “Marketing Voices” and BobDuffy of Intel’s IT community, Open Port.
Register to attend the event here and see the online Upcoming Events listing here.
[podtech content=http://media1.podtech.net/media/2007/10/PID_012818/Podtech_Fanboys_part2.flv&postURL=http://www.podtech.net/home/4369/facebook-fanboys-are-you-pro-or-con-part-2&totalTime=1104000&breadcrumb=43c21e74201745d5af9a5e9d2aaa0cd1]
I missed the opportunity to visit with Six Apart during the Intel Developer Forum in September. They did participate in IDF’s Day Zero briefing with Intel Capital, when Intel’s investment group talked bout strategically supporting Web 2.0 companies like Six Apart.
[podtech content=http://media1.podtech.net/media/2007/10/PID_012824/Podtech_6APART_EditorsChoice.flv&postURL=http://www.podtech.net/home/4374/highlights-of-six-apart-conversation&totalTime=517000&breadcrumb=6e90135a27f040e7b5a1063581e52233]
I got to see Katie Delahaye Paine speak at the Cisco and SPP Social Media Summit earlier this year. She was GREAT!! So energetic. So definitive and informative. I gotta revisit her blog more often, as she shares insights and tips all the time.
[podtech content=http://media1.podtech.net/media/2007/10/PID_012810/Podtech_Marketing_Voices__Interview_wi.mp3&postURL=http://www.podtech.net/home/4356/measuring-social-media-no-cost-tracking-tools-that-work&totalTime=654000&breadcrumb=df4df1843c7b4704b05059734655ad0e]
The Upload Lounge was a great place to have people from a variety of Intel teams to get together and share their IDF experiences with their online audiences. From what I’ve seen, IDF was one of the best team efforts to date, bringing together marketing and PR pros with top technologists and even heroes of technology like Gordon Moore.
Nancy Bhagat has helped Intel get its branded blogs going and growing, and she has helped ignite folks like Bob Duffy to begin Open Port, Intel’s online IT community collaboration and social media sharing site.
The key for me is integrating, which means we ALL OWN things together. We break down walls separating groups. We drive acceptance and understanding of how to share stories with our audiences. And our next step needs to be this: turn around, get back to our groups and share how things can be done. We all OWN things and working together can show the benefits of moving ahead and learning together. When we fall, we laugh, lend a hand, learn and move on.
[podtech content=http://media1.podtech.net/media/2007/10/PID_012718/Podtech_MV_IDF_9_07.flv&postURL=http://www.podtech.net/home/4280/insights-from-intel-on-integrating-marketing-pr-and-advertising&totalTime=560000&breadcrumb=a5b7158817e946788bf7be2f9e79d424]
There he is! No, he’s over there. He’s in your RSS feeder, links inside others’ blogs, on UStream.TV, in Hong Kong in Silicon Valley…he’s everywhere, but now working at Forrester Research. Jeremiah Owyang is showing and sharing how we can all connect and communicate better. Call it strategic, I call it smart. If you like interesting people and are interested in people, social media is for you.
[podtech content=http://media1.podtech.net/media/2007/09/PID_012606/Podtech_MV_JOwyang.flv&postURL=http://www.podtech.net/home/4208/understanding-the-importance-of-facebook-for-marketers&totalTime=463000&breadcrumb=eb983ae2532a4a1991f3929febabdae3]
I enjoy listening to Shel and got to attend a workshop he lead earlier this year. I’d love to get Shel and Seth Godin together to help us wake up folks inside Intel to the fundamental shift in behavior and approach to sharing and communicating. Shel and Seth would be GREAT together, especially if we could find a way to end the talk by showing how to use available tools that help us connect with the right individuals and communities, and grow relevance over time.
[podtech content=http://media1.podtech.net/media/2007/09/PID_012602/Podtech_ShelIsrael.flv&postURL=http://www.podtech.net/home/4189/getting-ready-for-demo-with-shel-israel&totalTime=2023000&breadcrumb=1c5e5a330717488e8ebb486db670b25b]
Picture 115, originally uploaded by jeremiah_owyang.
Hey, looks like that guy spilled Intel vPro on his shirt! Nice to see Robert Scoble advising Josh Hilliker how to eat right while enjoying social media.
Not sure either actually ate lunch — Scoble and Hillier have great, positive energy and are wonderful storytellers.
The move is on. Change is constant, but slow down when you can and see how things are happening.
The mad rush towards social media grows more momentous every day. It’s easy to get ahead of ourselves, running passionately just after truly realizing it’s time to change our behavior and shake our old ways.
A big ship turns slowly, but if many people can connect and paddle in sync…the ship can reposition more quickly. That’s what’s happening now. The step forward when Intel began blogging openly in January was followed by a few additional groups blogging, even from other parts of the world. They’re seeing the real value of participating through social media. They’re also learning first hand how to carry a forceful, engineer and ROI-based company out in the open among crowds of more people. There are groups of friends out there, sure, but there are also groups of not-so-friendly people and people who could really care less. But many of the paddlers believe the efforts have upside, the chance to better connect with friends, fans, families, counterparts, clients, governments, experts, interesting people, who can all can somehow help make the company better.
Moving from blogs to building communities is a way to spur the next wave for connecting and collaborating with others who have expertise and similar drive to advance technology. It might’ve been a good idea to join existing IT communities rather than try and build a new one from scratch — ala Open Port. But just look at the world and it’s many cultures, types of food and music. Look at the media. We’ve been seeing and hearing about major media consolidation, but to me media appears to be more fragmented than ever before (and now people are socializing media!). Compared with 10 or even five years ago, I have more choices to find what I really like on TV, Radio or the Internet. So let’s help build new communities and have the right communities intermingle where and when appropriate, and create bonds that make them stronger together. If some communities or parts of communities don’t grow, or even atrophy, then the efforts were no wasted. Instead, choices were made that didn’t click or add value to people who found what they wanted in other communities. Learn by doing and trying new ways to communicate better. Share passions and knowledge more freely and timely and from there the truth stands out.
Below are a variety of videos related to Open Port. They have similar flavor, but each video tries to connect with particular audiences. It’s good to remember that we have more things in common then not, but the more invovled we get, the more the world opens up — like the Powers of 10 (here’s the more official Powers of 10). And that is why I believe the move towards nurturing communities will be valuable, if and only if valuable content, discussions, resources, trust and insight are shared vigorously. Let the naysayers and ranters rail against trying. This is a time for building and networking, not time for over-strategizing perfection or clinging to status quo.
[podtech content=http://media1.podtech.net/media/2007/08/PID_012309/Podtech_Intel_Open_Port.flv&postURL=http://www.podtech.net/home/3953/intel-launches-social-media-experience-open-port &totalTime=267000&breadcrumb=de7009dd97a04f85ba7c2123de258fe3]
[podtech content=http://media1.podtech.net/media/2007/08/PID_012348/Podtech_IT_at_Intel.flv&postURL=http://www.podtech.net/home/3964/intel-unveils-online-it-community-itintel&totalTime=336000&breadcrumb=8d46785075aa456c92435b9a9c897324][podtech content=http://media1.podtech.net/media/2007/08/PID_012329/Podtech_MV_at_INTEL_Folsom.flv&postURL=http://www.podtech.net/home/3967/the-inside-scoop-on-launching-open-port-intels-it-community-site &totalTime=489000&breadcrumb=fd47ccfafb604ea99b4482d1c8fa73f8]
I started blogging here to learn and practice…for who knew what would come? I’ve been helping the Intel Global Communications Group and others inside Intel better understand how to create stories for Podcasting for almost two years. Prior, many others were Podcasting and sharing their wisdom about using social media — pioneers like Josh Bancroft and few others.
Note: Josh just encouraged me to get my own domain and hosting, so this blog will be movin’ ahead to http://www.kenekaplan.com, if things go well this weekend.
While other groups were experimenting, the corporate PR team started doing audio Podcasts at the Consumer Electronics Show (CES) 2006, working with PodTech. We quickly moved into video Podcasting. We already had broadcast (TV and Radio) writing and production skills, but together with PodTech our team began learning how to share our stories online. It’s much different than TV and radio production — and I’d say more fun!
We learned how to tag, create categories and link to related stories. This helped us build — literally link — one story with the next. We moved from tactical to strategic…or from trying to doing things to actually asserting thoughtful purpose. The purpose of telling good stories that we believed would be interesting to our audiences, with full intentions of sharing stories so they could be shared among any online discussion people might want to have — bloggers, journalists, investors, consumers, clients.
Jump to this month. I’ve seen the momentum growing for a long time, but this month Intel stepped further ahead into social media with our Intel Developer Forum planning efforts. Our plans were rolled straight to the top of Intel. Plans peculated by several teams teaming up resources, ideas and energy to share the experience we’ll be having at IDF. We’ll have more tools and ways to connect and share with our audiences, who will also have new ways to participate with IDF — a gathering of top engeineers and companies from around the world learning how to build future technologies based on the latest Intel chip designs and technologies. Look for more video, live blogging and even livecasting using UStream.tv.
This year I helped compile guidelines and an Intel University course about Social Media. The aim is to encourage every Intel worker to participate and to do so freely and smartly. Guidelines are based on long-standing employee codes of conduct, but we put things into context and provided some do’s and don’ts. Many of us truly believe having many voices participating is better than having a select few. And that group of “many of us” is growing and some are even getting new official roles as evangelists and leaders. These energized people are putting in great work to help bring great social media tools to more people inside Intel, including Intel IT pro and original blogger Jeff Moriarty. This is how we can change and improve things, by getting our people to connect more freely and flexibly with their audiences and communities.
This post is turning into a long tale/tail, but it’s analogous. This week I wrote my first official Intel blog post “Where IT Pros Talk Shop,” which features a video I shot and edited. While working on so many things on so many fronts, it’s good to celebrate victories and steps that show progress. Things that show we’re movin’ ahead! I’d say now things are leapin’ ahead.
Next, much attention will need to go towards communicating and understanding core audiences and audiences that welcome us and value what we can give and take.
Movin' Ahead 