Scoble’s Social Media Starfish

I saw some early drawings on the wall — really! Lots of scrible on a white board during a visit to PodTech a few months ago.  The Starfish looked more like communications war game, with many recognized names:  Facebook, Twitter, Flickr, Blogs & Podcasts…

With every new project I get to work on at Intel, we try refining and building up our social media toolbox. Learning as we go, sharing insights and now I see many more people on the edge helping us share stories and engage with people online.

Things like Flickr, Twitter and UStream.TV which once seemed inappropriate have now become wonderful ways to share and get people involved with Intel activities. The recent Intel Developer Forum in San Francisco this September was a great living example for me, seeing many different teams come together to share and engage with people through blogs, communities, video, photo and social networking sites.

If you’re in it, doing it…the starfish makes perfect sense. You already have your own starfish growing and likely its intertwined with other pioneering starfish toolkits out there. Check out this two part Robert Scoble video as he really is jonesin’ and lovin’ it. Warning, the starfish may sound overwhelming. But don’t look now, you’re sprouting another point as you sign up for another online account that can connect to some of your other favorite accounts. The wave has hit, surf’s up!

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The Reboot Even Better This Episode

Rio and his team are in the groove. Great pacing, snazzy edits and lots of great visuals and sounds. I always enjoy seeing Rio gettin\’ into the actions. He even takes the Intel-F1 rFactor for a spin for the intro segment.

Kudos! Keep up the good work! Production is unmatched!!

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TIME Names Intel’s 45nm Chips in Best Innovations of 2007 List

Its tiny, shiny and about to change future computers. Intel’s new 45nm transistors were featured in the “Computers” category of TIME Magazine’s annual “Best Innovations of the Year” feature hitting newsstands tomorrow.

It didn’t beat out Apple’s iPhone, but it was picked among other top innovations like the $150 XO Laptop, flexible cell phone displays from Sony & LG. Philips, the WildCharger charging pad, Corning’s ClearCurve technology and Google Maps’ Street View. There were a dozen other categories of winners from health and automobiles to fashion and architecture.

820 million new Intel’s 45nm transistors will fit inside the first quad core processors hitting the market this month. Intel engineers add new elements to silicon, using a Hafnium-based high-k metal gate silicon technology that Gordon Moore called “the biggest change to how transistors are made in 40 years.”

These new, smaller on-off switches or engines will help make future PCs suck less energy while still improving performance with each new generation.

Here’s a warp-speed video showing the construction of a new Intel Fab in Arizona, where these new transistors will be made in maga-mass quantities.

A Chip is Born with 820 Million Pumpin’ New 45nm Transistors

It’s like those blockbuster movie reviews: “Sweet sensation!” “A thrill ride that rattled my bones and rocked my world!”

This week we got to see the first reviews of the soon-to-be-released Core 2 Extreme Edition designed with brand new Intel transistors. Manufactured in the new $3 billion high-volume Fab in Arizona, the new quad core processors:

  • are built using a new 45nm process technology based on Intel’s breakthrough in ‘reinventing’ certain areas of the transistors inside its processors to reduce energy leakage
  • have new smaller transistors (45nm vs. 65 nm) use a Hafnium-based high-k material for the gate dielectric and metal materials for the gate
  • have transistors that are so small that more than 2 million can fit on the period at the end of this sentence.
  • will be faster, more energy efficient compared to previous Extreme Edition generations, plus they’re lead- and halogen-free

You can read full reviews here. Some of coolest quotes:

“All signs point to, “Wow!”” — HardOCP

“The new Core 2 Extreme QX9650 is simply the fastest processor for gaming, media encoding and just about anything else you could do on your PC” — PC Perspective

“Less Noise, More Efficiency, More Speed and More Overclocking Potential!” — Tom’s Hardware

“Intel has pulled off a pretty remarkable achievement with the Core 2 Extreme QX9650’s…” — Firing Squad

“The Yorkfield-based Core 2 Extreme QX9650 is a success in every sense of the word” — Hot Hardware

“For now, the QX9650 represents the pinnacle of Intel desktop CPUs—and it’s simply the fastest desktop CPU on the market today” — Extremetech

See it in gaming action from this IDF video:

Here’s how the tiny, new transistors will make a big splash in future supercomputers:

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Does Your Wiki Widget?

I set up a WetPaint Wiki a while ago and I still haven’t devoted time to spark it up, and get it working for me.  I will!  I will!  Meantime, here are a few irresistible videos from WetPaint:

Passion between IT & Social Media

I attended my first Social Media Club meeting in Silicon Valley when it was hosted at KNT-TV, the NBC affilaite, during a time when it was exploring citizen journalism and ways to get the community involved in its newsgather efforts. That’s when I sat next to Mike McGrath, who became the chapter leader along with my former Intel pal and now KNTV pro Meredith Smith.

Finally, my wish came true. I wanted to host a Social Media Club meeting at Intel, and that wish came true thanks to support from my boss and especially from many Intel pals like Mark Pettinger, Bob Duffy, Laurie Buczek, Josh Hilliker and Aaron Tersteeg. Thanks to several others like Lyn, Denise, Darold, Jason, Patrick, Chris and PodTech’s “Marketing Voices” host Jennfer Jones.

I list the people first because that’s what it’s all about. My friends made it possible to get time with Shel Israel, Dave McClure and Jeremiah Owyang. The evening attracted a somewhat small, but fully engaged audience of PR pros, enterprise tech experts and social media enthusiasts.

Several people pitched in to spread the word, including some who pointed out that the event was available live through UStream.TV (nearly 20 people joined online — see chat pasted below).

This was an evening of sharing, griping, laughing and opening up to directions we can take to implement social media into the companies where we work.

What hit me most what how Shel Israel got things started, warmed up the speakers, engaged the audience and helped make sense of things through his eyes, feelings, thoughts and desires.

Jennifer Jones from PodTech talked about how more marketing pros are getting their footing in social media. What a great mix of experience with PR and marketing history and new exploration with social media!

Dave McClure what the guy who best hit the them — Social Media and the Enterprise, Moving Forward — and Intel’s Bob Duffy showed how Intel is taking concerted efforts to move beyond corporate blogs into community building.

How-People-Use-Technology Guru and original IT@Intel blogger Eleanor Wynn painted historic and human aspects that brought to life the “how we got here” and “how can we face challenges ahead” stories. She is gifted with an ability to listen and understand people, but her present to the audience was some real insight into how people are using social media…peppered with humor and wonder.

Thanks to everyone who visited Intel headquarter and to those who watched when they could. Here is a collection of blog posts related to the Social Media Club, Silicon Valley held at Intel on 10/22:

What inspired me was the great follow up posts by Jeremiah Owyang, who grounded everything in reality and next steps. Here are one and two great posts that I hope spur more devotion to making social media fit into everyone’s work/life balance…with help of companies and their mighty IT departments….moving at the speed of business. Then Jeremiah “The Social Computing Prophet” finds time to involve more disciples by taking notice that I was sharing his posts with many folks inside Intel. Jeremiah’s posts got over 35 comments so far — wow!

Esquire North Livin’ Teched Out Above Central Park

I got to participate in the September 27 opening of Esquire North, the ultimate bachelor apartment located on the tree-lined edge of New York’s Central Park in Harlem.

The 5,700 square-foot, triplex penthouse offers rare and breath-taking views looking downtown over the lush green park. This NY apartment has two outdoor terraces and an Italian designed spiral glass & metal staircase.

I toted my Sony HDV and shot some wonderful footage then tried rendering some high resolution video files — I have lots to learn!

This is a behind-the-scenes look at the final hours before the opening gala, as broadcast media came to capture interviews and visuals for live and taped reports. Esquire magazine publisher Kevin O’Malley is genuine, thoughtful and very involved with so many of the people, furnishing, artwork and technology that together showed how a modern Esquire man would live if he had Kevin’s connections! Top designer brands filled each room

Live like a king at least for fund raising (CARE) night party, test drive F1 racing powered by Intel Quad Core processors while sitting in eel-skin covered racing seats, lounge with an UMPC or watch HD in any room streamed form a dream home hub powered by Intel Viiv with Core 2 Quad processor technology — below there’s more on Niveus.

The are some cool photos and crazy viewer comments on Gizmodo. And Gizmodo shot their own video featuring my Intel pal Michelle — she’s a technical wizard who easily slides into the role of technical art expert!

i4U News took b-roll and created a cool video tour.

Niveus’ entertainment hub was at the heart of the apartment. Michelle says the upstairs closet, which was packed with digital equipment connecting to 3.5 miles of cable, cost over $500,000. Learn more about Niveus, but here’s what the company says:

Niveus chose the top of the line Pro Series media server to deliver high-class and high-def entertainment throughout the Esquire North dwelling. Incorporating the most advanced hardware and software, the Pro Series allows the sophisticated Esquire man (and his guests) to easily manage and access hundreds of movies, thousands of CD’s, photos, games and television shows.

Based on the Windows Vista Ultimate Media Center platform, the Pro Series is engineered to provide exceptional images and pristine video quality; incorporating the Intel® Core™2 Quad processor, Nvidia’s GeForce Series 8 Graphics, and HDMI output. Specially designed in a sleek, rack-mount black chassis, the Pro Series offers up to 3TB of storage and supports simultaneous streaming of HD media and multi-channel music throughout the Esquire North home and features four television tuners, 7.1 analog and digital surround sound, and more!

With the Intel Core 2 Quad processor, the Pro Series is capable of streaming HD media to 5 additional, Esquire North zones while providing the power, compatibility, and connectivity to perform as the hard-core central media hub. In addition, the Intel powered server also allows instant access from any networked computer or DLNA enabled TV or Digital Media Adapter throughout the Esquire home!

Take your own private Esquire North tour here. First, get a behind-the-scenes experience.

Facebook’s Value is Five Times the Price Tag of New Intel Chip Fab?

Lots of buzz about the the big investment in Facebook that set off calculation artists to figure the funnest site on the virtual planet is valued at $15 Billion. Wow! My advice: Don’t buy it!! Let it live, breathe and be free to grow…at least for a while longer.

Here’s something just announced today by the company I work for, Intel. Press release is pasted below. But my mind is swirling, connecting numbers. What do they really mean? At a cost of $3 Billion, Intel’s new Fab 32 chip making plant in Arizona is rapidly pumping out nearly a billion newly minted Intel transistors onto each multi-core chip coming out soon. OK, actually on the new quad core chips, it’s estimated to be about 840 million newly designed transistors built using Intel’s Hafnium-based high-k metal gate silicon technology.

Press Release from 10/25/06: Intel is opening its newest state-of-the-art microprocessor factory (called Fab 32) in Chandler, Ariz. as it prepares to ship its first 45nm processors on Nov. 12.

Context: Manufacturing capacity and modernization are key differentiators in today’s competitive market for microprocessors. Intel invests heavily in its global manufacturing network, including a $3 billion investment in Fab 32, to ensure it can meet the demands of the market, and is quickly ramping production on its 45nm process technology. Two more 45nm factories will open next year.

Relevance: With 1 million square feet and more than 1,000 employees, Fab 32 is Intel’s latest environmentally friendly factory that will manufacture tens of millions of the most energy-efficient processors the company has ever made. These processors are based on Intel’s groundbreaking transistors with Hafnium-based high-k metal gate silicon technology, the biggest change to how transistors are made in 40 years.

Here is a fun, educational animation shared during the Intel Developer Forum in San Francisco last month. Following the animation is a video shot inside Intel’s fab and research facility in Oregon in January when Intel first showed working processors build with the new, smaller, energy-efficient transistors.

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Internet Future for Africa: Intel, UN and ITU Efforts to Globalize Broadband

Broadband access in Africa is less than 1%. In Africa or even Brazil, where mobile phones are more common, maybe WiMAX and better content to phones could get the Internet to spread more widely, more quickly.

Here is a video story about the upcoming Connect Africa Summit, where Intel Chairman Craig Barrett his World Ahead posse will meeting with government and community leaders in Rowanda, Nigeria and Morocco.

This is a video by Jason Lopez, who will be traveling to a few of the stops to report on results.  If you’re in Facebook — who isn’t?!! — follow the trip by joining the World Ahead Group.

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Prophet Talking at the Speed of Business

I’m checking out what people shared about their experience Monday evening at the Social Media Club, Silicon Valley hosted at Intel headquarters. I’ll write up another post this week when I have a little more time to reflect. But first, this…Someone in Facebook described Jeremiah Owyang, strolling up to the podium with think black book in this hand….he looked like a prophet. Aptly put, any which way you think about it…he’s a prophet sparing time, insights, always a helping hand with a finger pointing forward, move ahead, avante!

Jeremiah let’s fly brimstone, bleeding edge wisdom and can zero in on specifics backed by examples or data. Sometimes both. Here’s another helpful list to train our eyes on. Enterprises might watch for these potential ills as more marketers speed to add new tools that help companies and people connect with clients and audiences. The list, followed by Jeremiah’s business “fix.”

* Disparate user experiences to customers and employees
* Information spread off the firewall, some potentially sensitive
* Risk of enterprise 2.0 vendors being acquired by a competitor
* Real time information being spread at the “edges” of the company, where there was one before corporate communications
* Multiple login systems
* Multiple identity systems spread from system to systems
* Systems that may not talk to each other, now or in the future.
* Business program managers that leave the company or position, orphaning any technology deployment deployed at the business level
* Business groups paying for web programs in different locations, different budgets
* Lack of a cohesive web strategy

clipped from www.web-strategist.com

The fix? IT moving at the speed of business

Business units, IT groups, and Enterprise 2.0 vendors need to work closely together to deploy programs across the enterprise. I, we, you, would love to see IT to rise to the occassion and get ahead of the demand curve. Get aware of what’s happening, build connections internally. Get educated, attend enterprise 2.0 conferences and events. Initiate a dialogue with business units fast and early. Your business analysts can stay close to the groups, gather information and help drive a real strategy. Experiment with new technology (give time and resources to those wide eyed employees in IT you see who may adopt these tools) and deploy quickly. Be flexible as business and technology changes over time. Sure, there are going to be changes at the speed of business, but that’s far better than doing nothing.

  blog it

One other cool thing from Jeremiah’s blog was this interesting, but not quite there video. It’s about MediaSnackers. This is a great premise — young people are the new www = getting info and entertainment whenever, wherever and whatever. But JO argues it’s not just young people. There are pleanty of us almost middle aged MediaSnackers. But the point is, are people acknowledging and respecting this short, random media consumption trend? Two-minuteTV on phones, 100MB or 10-minute video file limits on YouTube, mash-ups….but I’d say it’s not quite a mega-trend. But people are consuming and doing more, so where’s the time go/come from? Maybe by building in efficiency into stories we share.