Larry Magid is a great Bay Area-based radio personality and lover of tech. We have had the pleasure of working with him many times, including one time when we set him up to talk with Intel co-founder Gordon Moore. Here;s Larry talking with blog legend Guy Kawasaki.
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NPR’s “On the Media” did a story timed well with what many of us are exploring — social media measurement. From the show’s site:
Ratings are never easy to calculate. Especially on the web, where visits to sites can last mere seconds. But now Nielsen has released internet ratings that include “total minutes” and “total sessions.” Abbey Klassen, writer for Advertising Age, explains who benefits from the new system.
We watched the introduction of the computing industry org “Climate Savers Computing” a few months ago at Google headquarters. Now Intel’s Lorie Wigle share more insight into Intel’s leadership role in rallying others in the industry to design energy efficiency into every new device. This is the third episode of Intel Chip Chat.
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I first got to work with Intel’s Stephen Fischer after he agreed to do an on-camera interview about the making of Penryn — Intel’s next generation of transistor technology measuring 45nm — in January of 2007. He was proud, humbled and shared a first-had story about how he and his team were the first to test a Penryn chip in Sacramento, California one late evening into the morning. Champaign all around! OK, sparkling cyder it was.
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This is one from Jeremiah Owyang that I gotta check out.
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This week and the week prior, we saw mainstream media interest in companies creating guidelines for employees participating in virtual worlds, spurred likely by IBM talking about their new SL guidelines for employees.
Here are some of the stories:
Here’s where we are at Intel:
Intel has not developed a specific code of conduct for employees participating in Second Life. The company does have general employee code of conduct that encourages all employees do business with honesty, integrity, lawfully and in the best interest to protect Intel assets and reputation. This code applies to all employee conduct, including in Second Life.
It’s the job of some Intel employees to participate regularly in Second Life on behalf of Intel.
We do have guidelines for internal and external Intel blogging. We are also finishing with a set of guidelines and voluntary course that provide tips on how to participate wisely on non-Intel blogs and with social media, even if you’re not an official spokesperson or official Intel blogger. These guidelines are very similar to the general code of conduct for all employees, as described above. When commenting on Intel related topics, employees are encouraged to state that they work for Intel and if they’re not an official spokesperson then they need to state that they do not speak on behalf of Intel.
Guidelines can actually empower employees to participate online appropriately. For those employees who may be hesitant, guidelines can provide the encouragement and Intel philosophy they need to actually dive in and start participating.
One place where to learn more and see case studies how companies are stepping into social media is the Society of New Communications Research and their insightful leader Jennifer McClure.
This can be a way to bring to the corporate pressroom feeds of blogs and media you follow. Adding widgets to corporate Web sites can help bring your site to life, and you can alter the content to meet calendar events or company happenings. By having a feed like this in a pressroom, it shows what and who is of interest to the company and it can be a forcing function that gets company storytellers or experts to chime in whenever they see incorrect information pop up on a feed.
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PodTech’s Eddie Codel gets the scoop from the buzzworthy Ustream guru. JustinTV and Jeremiah Owyang are probably the two biggest champions of Ustream. I’m hoping we can do something with them at the upcoming Intel Developer Forum in San Francisco this September.
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On the day Yahoo! announced earnings that were not well received, this is a timely and cool interview timed to a very cool event happening this week in P-Town (Portland), where my pals Jeremiah Owyang from PodTech and Intel buddies Bryan Rhoads and Josh Bancroft will be. Hope they’re enjoyin’!!
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Sharing is at the core of social media, an essential part of any strategy or any tool/application. Not only for consumers — AllPeers’ target — but also for any communication. Give and be prepared to keep giving, especially if your followers’ interest deepens over time. Here’s Robert Scoble getting a demo with AllPeers’ CTO Matthew Gertner.
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Movin' Ahead 