Picture 115, originally uploaded by jeremiah_owyang.
Hey, looks like that guy spilled Intel vPro on his shirt! Nice to see Robert Scoble advising Josh Hilliker how to eat right while enjoying social media.
Not sure either actually ate lunch — Scoble and Hillier have great, positive energy and are wonderful storytellers.
The move is on. Change is constant, but slow down when you can and see how things are happening.
The mad rush towards social media grows more momentous every day. It’s easy to get ahead of ourselves, running passionately just after truly realizing it’s time to change our behavior and shake our old ways.
A big ship turns slowly, but if many people can connect and paddle in sync…the ship can reposition more quickly. That’s what’s happening now. The step forward when Intel began blogging openly in January was followed by a few additional groups blogging, even from other parts of the world. They’re seeing the real value of participating through social media. They’re also learning first hand how to carry a forceful, engineer and ROI-based company out in the open among crowds of more people. There are groups of friends out there, sure, but there are also groups of not-so-friendly people and people who could really care less. But many of the paddlers believe the efforts have upside, the chance to better connect with friends, fans, families, counterparts, clients, governments, experts, interesting people, who can all can somehow help make the company better.
Moving from blogs to building communities is a way to spur the next wave for connecting and collaborating with others who have expertise and similar drive to advance technology. It might’ve been a good idea to join existing IT communities rather than try and build a new one from scratch — ala Open Port. But just look at the world and it’s many cultures, types of food and music. Look at the media. We’ve been seeing and hearing about major media consolidation, but to me media appears to be more fragmented than ever before (and now people are socializing media!). Compared with 10 or even five years ago, I have more choices to find what I really like on TV, Radio or the Internet. So let’s help build new communities and have the right communities intermingle where and when appropriate, and create bonds that make them stronger together. If some communities or parts of communities don’t grow, or even atrophy, then the efforts were no wasted. Instead, choices were made that didn’t click or add value to people who found what they wanted in other communities. Learn by doing and trying new ways to communicate better. Share passions and knowledge more freely and timely and from there the truth stands out.
Below are a variety of videos related to Open Port. They have similar flavor, but each video tries to connect with particular audiences. It’s good to remember that we have more things in common then not, but the more invovled we get, the more the world opens up — like the Powers of 10 (here’s the more official Powers of 10). And that is why I believe the move towards nurturing communities will be valuable, if and only if valuable content, discussions, resources, trust and insight are shared vigorously. Let the naysayers and ranters rail against trying. This is a time for building and networking, not time for over-strategizing perfection or clinging to status quo.
[podtech content=http://media1.podtech.net/media/2007/08/PID_012309/Podtech_Intel_Open_Port.flv&postURL=http://www.podtech.net/home/3953/intel-launches-social-media-experience-open-port &totalTime=267000&breadcrumb=de7009dd97a04f85ba7c2123de258fe3]
[podtech content=http://media1.podtech.net/media/2007/08/PID_012348/Podtech_IT_at_Intel.flv&postURL=http://www.podtech.net/home/3964/intel-unveils-online-it-community-itintel&totalTime=336000&breadcrumb=8d46785075aa456c92435b9a9c897324][podtech content=http://media1.podtech.net/media/2007/08/PID_012329/Podtech_MV_at_INTEL_Folsom.flv&postURL=http://www.podtech.net/home/3967/the-inside-scoop-on-launching-open-port-intels-it-community-site &totalTime=489000&breadcrumb=fd47ccfafb604ea99b4482d1c8fa73f8]
I started blogging here to learn and practice…for who knew what would come? I’ve been helping the Intel Global Communications Group and others inside Intel better understand how to create stories for Podcasting for almost two years. Prior, many others were Podcasting and sharing their wisdom about using social media — pioneers like Josh Bancroft and few others.
Note: Josh just encouraged me to get my own domain and hosting, so this blog will be movin’ ahead to http://www.kenekaplan.com, if things go well this weekend.
While other groups were experimenting, the corporate PR team started doing audio Podcasts at the Consumer Electronics Show (CES) 2006, working with PodTech. We quickly moved into video Podcasting. We already had broadcast (TV and Radio) writing and production skills, but together with PodTech our team began learning how to share our stories online. It’s much different than TV and radio production — and I’d say more fun!
We learned how to tag, create categories and link to related stories. This helped us build — literally link — one story with the next. We moved from tactical to strategic…or from trying to doing things to actually asserting thoughtful purpose. The purpose of telling good stories that we believed would be interesting to our audiences, with full intentions of sharing stories so they could be shared among any online discussion people might want to have — bloggers, journalists, investors, consumers, clients.
Jump to this month. I’ve seen the momentum growing for a long time, but this month Intel stepped further ahead into social media with our Intel Developer Forum planning efforts. Our plans were rolled straight to the top of Intel. Plans peculated by several teams teaming up resources, ideas and energy to share the experience we’ll be having at IDF. We’ll have more tools and ways to connect and share with our audiences, who will also have new ways to participate with IDF — a gathering of top engeineers and companies from around the world learning how to build future technologies based on the latest Intel chip designs and technologies. Look for more video, live blogging and even livecasting using UStream.tv.
This year I helped compile guidelines and an Intel University course about Social Media. The aim is to encourage every Intel worker to participate and to do so freely and smartly. Guidelines are based on long-standing employee codes of conduct, but we put things into context and provided some do’s and don’ts. Many of us truly believe having many voices participating is better than having a select few. And that group of “many of us” is growing and some are even getting new official roles as evangelists and leaders. These energized people are putting in great work to help bring great social media tools to more people inside Intel, including Intel IT pro and original blogger Jeff Moriarty. This is how we can change and improve things, by getting our people to connect more freely and flexibly with their audiences and communities.
This post is turning into a long tale/tail, but it’s analogous. This week I wrote my first official Intel blog post “Where IT Pros Talk Shop,” which features a video I shot and edited. While working on so many things on so many fronts, it’s good to celebrate victories and steps that show progress. Things that show we’re movin’ ahead! I’d say now things are leapin’ ahead.
Next, much attention will need to go towards communicating and understanding core audiences and audiences that welcome us and value what we can give and take.
I’ve been buried under a rock, digging it seems. But this week I learned from my pals at Open Port about the Office 2.0 event. It looks like a GREAT gathering of social media pioneers, professionals and providers all together in San Francisco on September 5-7. Many friends are going, and it looks like there’ll be lots of people there whom I’d like to meet. Just look at the list! I put my special request into my boss this morning — hopefully not too late of a notice. Come on, lady luck!
If you’re going, check out some of my Intel Open Port pals on this Online Communities panel. See them in this video:
[podtech content=http://media1.podtech.net/media/2007/08/PID_012309/Podtech_Intel_Open_Port.flv&postURL=http://www.podtech.net/home/3953/intel-launches-social-media-experience-open-port &totalTime=267000&breadcrumb=193d9db9e8c443d1848829f88797a659]
Funny thing is that I saw Scoble’s video just hours after setting up my first Wiki on WetPaint. It’s something I’ve been meaning to do for my corporate PR team’s social media efforts to show how we’re not dabbling but actually swimming with others using social media.
I’m fist going to set it up as a private site then go from there. I will add videos we produce and distribute, new social media guidelines and courses we’re creating for the company, as well as fun stuff. If it’s done right, we can point our bosses to the site whenever they ask, “what have you done for me lately?”
Last night I also opened a Tumblr account so now I can see which tool will work best for my needs, and which site will grow with my growing needs and interests. It’s open but I’m still gathering my wits for how I’d use it. It’s here.
[podtech content=http://media1.podtech.net/media/2007/08/PID_012322/Podtech_WetPaint_demo.flv&postURL=http://www.podtech.net/home/3962/demo-of-the-easiest-wiki-service-wetpaint&totalTime=255000&breadcrumb=90b16f2f0e9a45e1b5c364e100003baf]
[podtech content=http://media1.podtech.net/media/2007/08/PID_012284/Podtech_WetPaint_int.flv&postURL=http://www.podtech.net/home/3939/the-unwiki-wiki-wetpaint &totalTime=1355000&breadcrumb=2b85be90925e4140964126cab195171a]
Tom Foremski of PodTech and SiliconValleyWatcher posted a timely video about the challenges of getting your company’s IT department to use or implement social media tools. Timely because Tom will be hosting a similar panel at the Intel Developer Forum, but this panel will feature IT pros, legal experts and bloggers rather than marketing and communications pros — more here.
More people are having these kinds of experiences at work and it’s helping us all learn and actually try new things with some grounded expectations — i.e. getting people to engage and interact rather than clocking the number of hits or downloads.
Before we move to the video, here is a brand new effort by Intel — Open Port, where IT pros and enterprise technology experts/enthusiasts can come and learn, ask questions, vent, meet people and help people understand how to use the latest tech tools for businesses. At first this will seem heavily voiced by Intel propaganda, but most of the stories, studies and information is about things Intel IT pros are learning as they work inside Intel and with IT shops at other companies. I hope this helps break down any walls that are keeping IT pros from running as fast as they’d like to use new technologies that help people do what they want, like and need to do in life. Of course security and risk awareness is important, but these are two issues that IT pros will has out when they gather around together with open minds and share.
Here’s video posted by Tom Foremski.
Josh Hallett and Alex Kim, from Solution Set, talk about building social media platforms within enterprises and the roadblocks that IT departments create. Lots of good advice on overcoming those obstacles. A Silicon Valley Watcher report from a meeting of the Third Thursday club held at Voce Communications, in Palo Alto. Also on TechOne: Larry Magid’s report on Google Docs and Spreadsheets; and Michael Cote talks with William Hurley about commercial open source.
[podtech content=http://media1.podtech.net/media/2007/08/PID_012315/Podtech_JoshThirdSent.flv&postURL=http://www.podtech.net/home/3960/social-media-in-the-enterprise-how-to-deal-with-it-roadblocks &totalTime=627000&breadcrumb=bb70bcf0188f418481981d4ae0b8eabe]
This was one of the first Firefox add-ons that caught my eye a few months ago. Today I’m pledging to give it a better try than I did when I first downloaded it a few months ago. My blog is really about things I’m learning and interesting people I find or meet as life moves ahead.
Inside Intel — in my opinion — there’s a huge variety of people, personalities, paces and tastes, but everyone’s passionately believes they can help Intel become more innovative, relevant and meaningful to people around the world. There are many pioneers and there are many organizers and their are many supporters. The pioneers step out and try and they help break new ground. Organizers make sense of things and create strategies (and processes if possible) for mass adoption — i.e. getting more people to embrace the best of what the pioneers are finding/doing. Supporters share the fruits of all of this work with the outer edges where clients, friends and family are found. From there you can look backward to catch a glimpse of what makes up Intel culture.
Intel culture is restless and eager and sometimes bullheaded. But today there are many engines of change being driven by many new pioneers who are working to grow Intel’s culture from being soley a force of innovation to being a source of innovation that works together with others to help make great things happen for people, businesses and governments wherever they may be.
So what gives with Clipmarks? I believe it can help people more easily feed their blog with things they find and like during the day. As we move from pioneers to organizers (or settlers) of social media inside Intel, we’ll soon be encouraging all employees — and their clients, families and friends 🙂 — to participate more with the information they find and the people they meet. People who aren’t blogging typically say they don’t have the time or interest. I always say give it a try and let it grow as you go. You’ll find things like Clipmarks that will jettison you to new levels and new delights, or you’ll try and discover that blogging just isn’t for you. That’s fine, too, because it’s not just about blogging, it’s about participating, commenting on news, sharing your wisdom and feelings with others.
Heck, tomorrow’s another day. I’ll start clipmarking today.
Lots of great people hanging (read: drinking) and learning from each other up at Portland’s Internet Strategy Forum Summit in July. I watch from Cali as pals like Josh Bancroft helped organize folks for dinner. And folks like Intel Blogfather Bryan Rhoads was their “tapping pools of knowledge capital.” He is a great guy to learn from — big heart, good experience and great stories. Nice to hear him hook up with our PodTech pals Jeremiah and Scoble. I’ve learned so much from these guys, yet sometimes it feels like it’s just the beginning.
Bryan is Intel’s first Blogfather — they’ll be sequels — who led the first successful Intel blog pilot IT@Intel that later paved the way for a family of Intel blogs like Technology@Intel, Research@Intel and a handful of others. He has coined some of my favorite phrases like “there were pioneers, but now the settlers” are diving into social media. One of my favorites was: “One of my roles is to get out of the way” and let the bloggers do their thing. But one to live by: consensus building helps you get management to “get your back” so you can run and try things.
Watch for much more wisdom and greatness from the Blogfather staring in a new role inside Intel.
[podtech content=http://media1.podtech.net/media/2007/08/PID_012287/Podtech_InternetStrategy_Intel.flv&postURL=http://www.podtech.net/home/3942/internet-strategiest-bryan-rhoads&totalTime=852000&breadcrumb=ef3eb50f39b94df1a7bf50dd6295f41c]
Topix.com is interesting to watch, learn about and mess with…even if you live in San Francisco, which like most biger American cities doesn’t have many local Topix.com users. But it is makeing a big impact in helping other, smaller cities across the U.S. to get their readers chatting and participating online. This is helping mainstream media companies to step into the online participation generation.
I got to meet Topix.com CEO Chris Tolles at the Social Media Club in San Francisco in August. I sat in front of him and the two other panelists — Evan Hansen of Editor in Chief of Wired News & Assignment Zero and Kevin Rose of Digg.com.
Chris has a great perspective — honesty with an edge. He even stopped to talk with me and Tom Foremski outside KQED studios and asked about what we were up to. Like a good salesman, he left us with an assignment to sign up as an editor on the Intel channel. Cool and savvy!
See Chris interviewed by Andy Plesser on Beet.TV:
There’s been a lot of concern among major media that this constitutes a further cannibalization of original reporting by search engines and content aggregators.
Brad interviews Topix.com CEO Chris Tolles.
Topix generates more that 60,000 comments a day from news. Many of these comments are generated around local stories and are syndicated to local newspapers and local news web sites. About a third of the comments generated every day go to sites owned by the Tribune and Gannett newspaper chains. So, maybe this is one link in the food chain where aggregated news can feed the original content creator.
Here’s my interview with Chris Tolles of Topix. We caught at Stanford earlier this month at the AlwaysOn conference.
— Andy Plesser
Here’s a link to a video by PodTech’s Rio Pesino, who talks with some interesting Bay Area news lovers, haters and players
David Meerman Scott talks with Jennifer Jones of Marketing Voices about his new book The New Rules of Marketing and PR. Engagement of a community, and having good content are key to success in this new environment.PR is focusing more on public relations rather than media relations these days, but the meaning of Public and Media are both important and ever changing. It’s really about building and maintaining meaningful relationships.
There are lots of new rules out there, and this book hits an important moving target.
[podtech content=http://media1.podtech.net/media/2007/07/PID_011910/Podtech_Marketing_Voices_David_Meerman.mp3&postURL=http://www.podtech.net/home/3639/what-it-takes-to-make-it-in-pr-and-marketing-today &totalTime=754000&breadcrumb=096e0d54bd474222a7446ff21b14a60f]
Movin' Ahead 