kenekaplan PodTech, Social Media, Socialmedia

Social Networking with Ning, Scobel and Others Buzz About It

I’ve been hear more an more people in communications and Web marketing talk about Ning. We’ve seen Facebook open up, more companies having fun with a presence in MySpace and of course the impact of adding a blogging platform alongside corporate Websites (some corporate Websites are moving faster to have everything better networked together, discoverable and RSS’d).

We’re also seeing companies learn more about platforms like Second Life and why not Ning? I just wonder if all of the sporatic, dispersed efforts can be brought together somehow over time…when ever it makes sense…or is a highly integrated approach more effective over the long haul.

Here’s Robert Scoble’s description for the video interview:

Ning just released version 2.0 of its social networking platform this morning and here we talk with Marc Andreessen (yeah, the Marc who started Netscape) and co-founder Gina Bianchini, about a whole raft of things from what this new release enables users and developers to do to trends these two are seeing on the Internet.

[podtech content=http://media1.podtech.net/media/2007/02/PID_010361/Podtech_NING_interview.flv&postURL=http://www.podtech.net/scobleshow/technology/1372/social-networking-with-ning-version-20&totalTime=2011000&breadcrumb=CRparent.1182025985.35]

kenekaplan career, resume

20 Ways to Use LinkedIn, Good Even for Archeaolgists

I’ve been trying to encourage my wife to create a LinkedIn profile as she wraps up here Ph.D in Archeaology.  Figured it’d help her create a living resume, connect with new people in her field, find work as a researcher or instructor, but even more…maybe find something other than teaching and doing research.  Here is a good post I first spotted today in fresh spotlight on WordPress http://webworkerdaily.com/2007/06/15/20-ways-to-use-linkedin-productively/.

kenekaplan Journalism, Media, PodTech, Social Media, Socialmedia

PodTech-Silicon Valley Watcher: Harry McCracken

Tom Foresmki, seasoned super pioneering tech journalist, has been one of the best to listen to and watch move from mainstream to new media…I’d say he’s really helping move mainstream to become new mass media.

At the core of everything I’ve been learning from Tom is integrity, which is the subject in this video interview with Harry McCracken, editor-in-chief of PC World.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011635/Podtech_SiliconValleyWatcher_Harry_McC.flv&postURL=http://www.podtech.net/home/3348/silicon-valley-watcher-harry-mccracken&totalTime=106000&breadcrumb=d1a34b849ef044158d1cc159da1b6385]

kenekaplan Intel, IT, Laptop, Marketing, PodTech, PR, Social Media, Socialmedia

Integrating Efforts to Tell Better Stories — IT Pros can now go “Promissimo!”

Integrated efforts.  Integrating across teams.  Integrating new and traditional media outreach.  All of this is super important to VPs and group managers…and team players who do this already to produce great stuff through team work across groups.  But what swirls through my mind is that integrating is actually about pooling resources to create “content” to share stories, tips, share knowledge with interested people and invite the not-yet interested to share their attention.

The Intel corporate communications team wanted to show and tell what the new “Santa Rosa” — now known as Intel Centrino Duo and Intel Centino Pro — technology is all about…so that we could put the call out to people and companies who might be interested.  So we saw that a marketing team wanted to connect with IT pros.  Together we pooled resources and create a five-part audio and video Podcast series.

Here are the first four stories.  Watch for a great video next week, possibly featuring IT experts from EDS, HP, Altiris and others.  See how Intel IT is looking at Intel Centrino Pro laptop technology to fit in with servers and desktops built with Intel vPro technology — manageability is the key.  I have some fun photos and more insight to share in a near future post on this blog.  The aim is to show some folks how teamwork, collaboration and finding the right, real-deal people can help tell great stories.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011562/Podtech_Intel_vPro_CentrinoPro.mp3&postURL=http://www.podtech.net/home/3276/it-pros-finding-reliable-remote-security-and-manageability-for-business-latpops-247&totalTime=231000&breadcrumb=3a8684bc651245d4a9b3d058c6adfe46]

[podtech content=http://media1.podtech.net/media/2007/06/PID_011493/Podtech_vPro_and_Centrino_Pro.mp3&postURL=http://www.podtech.net/home/3222/the-pro-platform-vpro-centrino-pro&totalTime=252000&breadcrumb=e0bf0aa11f4b401dabf809c9e39bc82b]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011380/Podtech_Intel_Santa_Rosa_Manageability.mp3&postURL=http://www.podtech.net/home/3116/new-business-model-mobile-pc-manageability&totalTime=236000&breadcrumb=1ca429cfc9134619a7cca3c34fc88df4]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011188/Podtech_Intel_SantaRosa_CentrinoPro.flv&postURL=http://www.podtech.net/home/2973/intel-releases-the-new-centrino&totalTime=265000&breadcrumb=858dc378838c4aef84f772c5166edb54]

kenekaplan Marketing, PodTech, Social Media, Socialmedia

It’s About Communicating, Not Entertaining

Loren Feldman tells it like it is his way. And through it all — and what works (for many) — is that we’d all like to tell it like it is our own way.

My belief is that you don’t or can’t really know your audience. Instead, you invite your audience in and they tell you who they are…if you’re good at connecting with them…if you give them something inspiring. And what your audience gives you is the best things to help you to tell it like it is your way, but better each time.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011528/Podtech_equallogic.flv&postURL=http://www.podtech.net/home/3253/equal-logic&totalTime=49000&breadcrumb=a0b3091cb827402e9b60cf773dccafcd]

kenekaplan PodTech, Social Media, Socialmedia, video

SEO with Eric Wolfram — LunchMeet with PodTech’s Eddie Codel

This is one of the best series for anyone interested in learning who people are advancing the production, collection and distribution of video.

 [podtech content=http://media1.podtech.net/media/2007/06/PID_011538/Podtech_LM52_EricWolfram.flv&postURL=http://www.podtech.net/home/3261/lunchmeet-seo-with-eric-wolfram&totalTime=880000&breadcrumb=d213a1097be74a91811d3492fabbf1a5]

Search Engine Optimization means a lot of different things to different people. What I heard Cisco’s Dan Scheinman say was that we’re moving from a time when people collect and own content to an era where people are consuming and sharing. At the Cisco-BPCC Social Media Summit, Scheinman said that we can consider today’s search as “dumb” and that in the future content will “find” you. It’s already happening thanks to people who understand and are improving SEO. They’re making the Internet better and they’re helping others grow communities or audiences for people and companies sharing their stories through blogs and audio/video Podcasts.

kenekaplan PodTech, Social Media, Socialmedia

PodTech’s Jeremiah Owyang Helping Demystify New Media Measurement with Eric Peterson of Web Analytics

To paraphrase Jeremiah, “Some companies need to understand ROI before putting resources behind new things.” He admittedly was talking about his friends at Intel during the wonderful Cisco-BPCC Social Media Summit earlier this week.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011541/Podtech_Jeremiah_EricPeterson.flv&postURL=http://www.podtech.net/home/3268/eric-peterson-web-analytics-guru-on-social-media-measurement&totalTime=742000&breadcrumb=e552cbc97d3d4e169a8e94018e749292]

In addition to this video interview with Web Analytics, Jeremiah has a fresh post about social media measurement. These are the latest in many months of great work to help people and companies understand what’s important in measuring influence and engagement of new media efforts.

UPDATE:  Web Analytics Demystified — sign up and get free samples from Peter’s book…and look around for a free white paper.

The other great source for learning more about case studies and what “pioneering” companies are learning is The Society for New Communications Research. Executive Director Jennifer McClure was inspiring when she stopped to talk to me before leaving the Cisco-BPCC event.

[podtech content=http://media1.podtech.net/media/2007/01/PID_001922/Podtech_MV_Jennifer_McClure.mp3&postURL=http://www.podtech.net/home/1989/building-a-corporate-culture-for-social-media&totalTime=884000&breadcrumb=none]

At Intel, we’re certainly moving ahead — and we’ve learned a lot in the past few years about new/social media. Learning more about measuring return on influence will help do more and keep trying new things.

Know of other great resources, please leave them here. Thanks!

kenekaplan Media

Newspapers Won’t Die, But Will Bleed Before They Lead

Andy Kessler in today’s Wall Street Journal wrote A Future For Newspapers.  I first read Doc Searl’s post, where he also offered the whole thing on (Andy’s) his blog.

Doc liked a lot of what Andy says, and added a few additional things newspapers ought to do: the ten I listed here in March along with what Dave Winer added.  But I wonder what Tom Foremski would say.  It seems like newspapers could also address cutting the high costs of producing newspapers.  The treat I liked was finding a bonus link to a new interesting book with a crazy long title:  “The News Fix: Ink-stained Wretches and Digital Rabble Rousers Reviving American Media” by Will Bunch.

Diving deeper into Andy’s story and the afterbuzz in the blogospher is what I’m looking forward to.  I’m wondering if we’re seeing more dollars being spent because traditional media seems top of mind and still very important, but the online buzz is huge and can’t be ignored.  A new media company said to me two years ago that over time money would systematically be skimmed from traditional advertizing and moved new media efforts.  I’m not sure if there’s any skimming going on.  I think marketing dollars are going towards online, adding to the overall advertizing budgets.

kenekaplan Education, Intel, Tech

High School Scientists Worldwide Compete — Their Stories from ISEF

This year at the Intel Science and Engineering Fair, top high school students from around the world competed in New Mexico to big scholarships and honors.  Intel Chairman Craig Barrett puts his heart and will behind education, particularly math and science.  This year he talked about young scientist from pockets of the world who stand to speed progress in their homeland.

PodTech’s Jason Lopez spoke with Dr. Barrett prior to ISEF and hopped on a plane to talk with students at the competition.  Lopez has a way to pouring his passion and intrigue into an interview that ignites great, engaging interviews.  Here’s his collection of stories he collected at ISEF.

[podtech content=http://media1.podtech.net/media/2007/05/PID_011343/Podtech_ISEF_Awards.mp3&postURL=http://www.podtech.net/home/3093/intel-isef-awards&totalTime=314000&breadcrumb=9764dfb39f5b494788306b0210879a57]

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[podtech content=http://media1.podtech.net/media/2007/05/PID_011304/Podtech_ISEF_Cancer_Detection.mp3&postURL=http://www.podtech.net/home/3075/intel-isef-2007-cancer-detection&totalTime=224000&breadcrumb=3ce04f71671e44acaf922459c421ee3b]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011303/Podtech_ISEF_Music_vs_Homework.mp3&postURL=http://www.podtech.net/home/3074/intel-isef-2007-music-vs-homework&totalTime=107000&breadcrumb=a452f0aa6ae04272a2f1abfbb194484c]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011302/Podtech_ISEF_Milkweed_Bugs.mp3&postURL=http://www.podtech.net/home/3073/intel-isef-2007-milkweed-bug-control&totalTime=111000&breadcrumb=e691de76893a47c3b07c2ddfbf387327]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011299/Podtech_ISEF_Goocle.mp3&postURL=http://www.podtech.net/home/3072/intel-isef-2007-goocle&totalTime=118000&breadcrumb=edb2de4db5a040658a36be42c03e5a05]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011298/Podtech_ISEF_Facial_Expressions.mp3&postURL=http://www.podtech.net/home/3071/intel-isef-2007-ethnic-facial-expressions&totalTime=168000&breadcrumb=253e65319c204e2da43ed48e07a40247]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011297/Podtech_ISEF_Bioethenanol_from_Banana.mp3&postURL=http://www.podtech.net/home/3070/intel-isef-2007-banana-ethanol&totalTime=152000&breadcrumb=0f0f6c10b64d4da1b36d5e33c758a520]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011268/Podtech_Intel_Craig_Barrett_ISEF.mp3&postURL=http://www.podtech.net/home/3044/the-world-is-changing&totalTime=482000&breadcrumb=c25d2054b45746f692eda5f189c64307]

kenekaplan Intel, PodTech, Tech

Mobile PC Manageability with Intel Centrino Pro

This is the second in a five-part audio and video Podcast series on the latest technology for consumer (Intel Centrino Duo) and business-class (Intel Centrino Pro) laptops. This first audio report was recorded at the San Francisco launch event, where companies analysts, press and companies like EDS, HP, Altiris, Lenovo and others gathered on May 9.  What stood out most at the event was that many at the event felt that server and desktop computers could now be managed together with a company’s fleet of laptops.

In the next few Podcast reports, we’ll try to explore how IT experts — including Intel’s IT department — look for ways to improve managability and ROI of their computers.

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