kenekaplan Intel, IT, Marketing, Measurement, PodTech, PR, Social Media, Tech, video, Web 2.0

When Talk of IT & Social Media Has an Open Port

Tom Foremski of PodTech and SiliconValleyWatcher posted a timely video about the challenges of getting your company’s IT department to use or implement social media tools.  Timely because Tom will be hosting a similar panel at the Intel Developer Forum, but this panel will feature IT pros, legal experts and bloggers rather than marketing and communications pros — more here.

More people are having these kinds of experiences at work and it’s helping us all learn and actually try new things with some grounded expectations — i.e. getting people to engage and interact rather than clocking the number of hits or downloads.

Before we move to the video, here is a brand new effort by Intel — Open Port, where IT pros and enterprise technology experts/enthusiasts can come and learn, ask questions, vent, meet people and help people understand how to use the latest tech tools for businesses.  At first this will seem heavily voiced by Intel propaganda, but most of the stories, studies and information is about things Intel IT pros are learning as they work inside Intel and with IT shops at other companies.  I hope this helps break down any walls that are keeping IT pros from running as fast as they’d like to use new technologies that help people do what they want, like and need to do in life.  Of course security and risk awareness is important, but these are two issues that IT pros will has out when they gather around together with open minds and share.

Here’s video posted by Tom Foremski.

Josh Hallett and Alex Kim, from Solution Set, talk about building social media platforms within enterprises and the roadblocks that IT departments create. Lots of good advice on overcoming those obstacles. A Silicon Valley Watcher report from a meeting of the Third Thursday club held at Voce Communications, in Palo Alto. Also on TechOne: Larry Magid’s report on Google Docs and Spreadsheets; and Michael Cote talks with William Hurley about commercial open source.

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kenekaplan Intel, Marketing, Podcast, PodTech, Social Media, video, Web 2.0

Intel Blogfather — Internet Strategiest Bryan Rhoads

Lots of great people hanging (read: drinking) and learning from each other up at Portland’s Internet Strategy Forum Summit in July. I watch from Cali as pals like Josh Bancroft helped organize folks for dinner. And folks like Intel Blogfather Bryan Rhoads was their “tapping pools of knowledge capital.” He is a great guy to learn from — big heart, good experience and great stories. Nice to hear him hook up with our PodTech pals Jeremiah and Scoble. I’ve learned so much from these guys, yet sometimes it feels like it’s just the beginning.

Bryan is Intel’s first Blogfather — they’ll be sequels — who led the first successful Intel blog pilot IT@Intel that later paved the way for a family of Intel blogs like Technology@Intel, Research@Intel and a handful of others. He has coined some of my favorite phrases like “there were pioneers, but now the settlers” are diving into social media. One of my favorites was: “One of my roles is to get out of the way” and let the bloggers do their thing. But one to live by: consensus building helps you get management to “get your back” so you can run and try things.

Watch for much more wisdom and greatness from the Blogfather staring in a new role inside Intel.

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kenekaplan Intel, Marketing, TV, Uncategorized, video

Video — Strike a Chord From Anywhere: Fun Intel TV Ads

I came across this on YouTube this weekend.  I think I first saw this about a year ago and I have talked about it many time ssince.  It was an ad that aired in Latin American countries promoting Intel’s Centrino Mobile Technology (now Duo Processor technology) for laptops.  I wish this played in America, but I guess there are so many reasons why it didn’t.  Heck, maybe it can be “re-purposed” somehow!  Well, I’m thankful that at least we have YouTube!!

Thanks to adavila78 for the video.

kenekaplan Intel, Second Life, video

Video — Orange County Chopper Makes Intel Quad Bike inside Second Life

Sure it’s a little corny, but I gotta watch every twist and turn in this video. The stiff script reading almost fits perfectly the 3-D robot-like work of Second Life. But to think that you or I can build a chopper like this — or even more quad or multi-corific — inside Second Life. Get your Intel jet-pack and OCC chopper and take Easy Rider to another stratosphere! I gotta get inside.

Thanks to Millions of Us for the video.

kenekaplan Intel, IT, Marketing, Social Media, Uncategorized, video

IT Rock Anthem Videos by Director Christopher Guest

Intel IT team has the flava!  As a source for great stories about how Intel technology is helping companies advance and stay on the productive cutting edge, the Intel IT team continues to try creative ways of telling and sharing their stories.

I remember attending the Intel vPro launch event in San Francisco last year.  There were tons of other companies there — man of they service or software provider — talking about how they’re impressed with the new Intel hardware with baked in manageability and security.  The challenge was convincing some that hardware could actually help security and manageability software — the two would work better together.

Here’s what’s been happening since the 2006 introduction — more info.

Here are some videos the IT team created with rockumentray wildman Christopher Guest from Spinal Tap fame.  Here’s where today’s best built-in hardware (chips) teams up with the best software running today’s business.  Together the future looks better.

Better quality videos here.

kenekaplan Gaming, Intel, Tech, Uncategorized, video

Video Inside Intel’s Integrated Graphics Lab

My Intel buddy Nick visited the Folsom lab to actually see what all of the buzz was about. People who game or go heavy on graphics and video tend to pooh=pooh integrated graphics — shhh…I’m one of them. But integrated graphics are advancing — nearly everything steps to Moore’s Law at Intel, or steps up to good competition. Here’s Nick’s blog post with some comments from integrated graphics dissers and believers.

kenekaplan Media, Social Media, video, Web 2.0

Topix.com Helping News Outlets Get Their Audiences Commenting

Topix.com is interesting to watch, learn about and mess with…even if you live in San Francisco, which like most biger American cities doesn’t have many local Topix.com users. But it is makeing a big impact in helping other, smaller cities across the U.S. to get their readers chatting and participating online. This is helping mainstream media companies to step into the online participation generation.

I got to meet Topix.com CEO Chris Tolles at the Social Media Club in San Francisco in August. I sat in front of him and the two other panelists — Evan Hansen of Editor in Chief of Wired News & Assignment Zero and Kevin Rose of Digg.com.

Chris has a great perspective — honesty with an edge. He even stopped to talk with me and Tom Foremski outside KQED studios and asked about what we were up to. Like a good salesman, he left us with an assignment to sign up as an editor on the Intel channel. Cool and savvy!

See Chris interviewed by Andy Plesser on Beet.TV:

There’s been a lot of concern among major media that this constitutes a further cannibalization of original reporting by search engines and content aggregators.

Brad interviews Topix.com CEO Chris Tolles.

Topix generates more that 60,000 comments a day from news. Many of these comments are generated around local stories and are syndicated to local newspapers and local news web sites. About a third of the comments generated every day go to sites owned by the Tribune and Gannett newspaper chains. So, maybe this is one link in the food chain where aggregated news can feed the original content creator.

Here’s my interview with Chris Tolles of Topix. We caught at Stanford earlier this month at the AlwaysOn conference.

— Andy Plesser

Here’s a link to a video by PodTech’s Rio Pesino, who talks with some interesting Bay Area news lovers, haters and players

kenekaplan career, Marketing, Media, Podcast, PodTech, PR, Social Media, video, Web 2.0

New Rules of Marketing & PR

David Meerman Scott talks with Jennifer Jones of Marketing Voices about his new book The New Rules of Marketing and PR. Engagement of a community, and having good content are key to success in this new environment.PR is focusing more on public relations rather than media relations these days, but the meaning of Public and Media are both important and ever changing.   It’s really about building and maintaining meaningful relationships.

There are lots of new rules out there, and this book hits an important moving target.

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kenekaplan Intel, video

Intel Quad Core Chopper

The BBC visited Intel headquarters this summer to check out the Intel Chopper designed and built by Orange County Choppers to showcase Intel’s quad core embedded technology. This was shot with our new JVC GZ-MG555 HDD camera. The video doesn’t show the bike revved up, but I did use our Sony HDV camera to shoot video of the bike booming in the front “quad” in front of Intel.

See a photo brochure and press release here .

kenekaplan Gaming, Intel, Tech, video

Inside Intel’s Extreme Laptop Testing Lab

This is a video I got to shoot inside the Intel benchmarking lab in Santa Clara, CA just prior to the release of the first Extreme Edition processor for laptops. Gamers delight! Mobility without sacrificing gaming performance.