* Social graphs of what people are doing online: open approach like Google vs. more walled garden of Facebook
* The mix of experts vs. wild west mentality on blogospher will settle down
* People want a voice and want to be treated with respect
* Anticipate how you’ll be relevant to people’s lives
Here’s a video interview with the great marketing guru Seth Godin sharing great insight as public relations, marketing and advertising find ways to team up more and more for online efforts. He mentions a forthcoming book “Meatball Sunday,” finding the best mix and match to meet relevance. He has a great collection of fun-to-read books and an edgy, thought leading blog.
I’m checking out what people shared about their experience Monday evening at the Social Media Club, Silicon Valley hosted at Intel headquarters. I’ll write up another post this week when I have a little more time to reflect. But first, this…Someone in Facebook described Jeremiah Owyang, strolling up to the podium with think black book in this hand….he looked like a prophet. Aptly put, any which way you think about it…he’s a prophet sparing time, insights, always a helping hand with a finger pointing forward, move ahead, avante!
Jeremiah let’s fly brimstone, bleeding edge wisdom and can zero in on specifics backed by examples or data. Sometimes both. Here’s another helpful list to train our eyes on. Enterprises might watch for these potential ills as more marketers speed to add new tools that help companies and people connect with clients and audiences. The list, followed by Jeremiah’s business “fix.”
* Disparate user experiences to customers and employees
* Information spread off the firewall, some potentially sensitive
* Risk of enterprise 2.0 vendors being acquired by a competitor
* Real time information being spread at the “edges” of the company, where there was one before corporate communications
* Multiple login systems
* Multiple identity systems spread from system to systems
* Systems that may not talk to each other, now or in the future.
* Business program managers that leave the company or position, orphaning any technology deployment deployed at the business level
* Business groups paying for web programs in different locations, different budgets
* Lack of a cohesive web strategy
The fix? IT moving at the speed of business
Business units, IT groups, and Enterprise 2.0 vendors need to work closely together to deploy programs across the enterprise. I, we, you, would love to see IT to rise to the occassion and get ahead of the demand curve. Get aware of what’s happening, build connections internally. Get educated, attend enterprise 2.0 conferences and events. Initiate a dialogue with business units fast and early. Your business analysts can stay close to the groups, gather information and help drive a real strategy. Experiment with new technology (give time and resources to those wide eyed employees in IT you see who may adopt these tools) and deploy quickly. Be flexible as business and technology changes over time. Sure, there are going to be changes at the speed of business, but that’s far better than doing nothing.
One other cool thing from Jeremiah’s blog was this interesting, but not quite there video. It’s about MediaSnackers. This is a great premise — young people are the new www = getting info and entertainment whenever, wherever and whatever. But JO argues it’s not just young people. There are pleanty of us almost middle aged MediaSnackers. But the point is, are people acknowledging and respecting this short, random media consumption trend? Two-minuteTV on phones, 100MB or 10-minute video file limits on YouTube, mash-ups….but I’d say it’s not quite a mega-trend. But people are consuming and doing more, so where’s the time go/come from? Maybe by building in efficiency into stories we share.
Tom Foremski of PodTech and SiliconValleyWatcher posted a timely video about the challenges of getting your company’s IT department to use or implement social media tools. Timely because Tom will be hosting a similar panel at the Intel Developer Forum, but this panel will feature IT pros, legal experts and bloggers rather than marketing and communications pros — more here.
More people are having these kinds of experiences at work and it’s helping us all learn and actually try new things with some grounded expectations — i.e. getting people to engage and interact rather than clocking the number of hits or downloads.
Before we move to the video, here is a brand new effort by Intel — Open Port, where IT pros and enterprise technology experts/enthusiasts can come and learn, ask questions, vent, meet people and help people understand how to use the latest tech tools for businesses. At first this will seem heavily voiced by Intel propaganda, but most of the stories, studies and information is about things Intel IT pros are learning as they work inside Intel and with IT shops at other companies. I hope this helps break down any walls that are keeping IT pros from running as fast as they’d like to use new technologies that help people do what they want, like and need to do in life. Of course security and risk awareness is important, but these are two issues that IT pros will has out when they gather around together with open minds and share.
Lots of great people hanging (read: drinking) and learning from each other up at Portland’s Internet Strategy Forum Summit in July. I watch from Cali as pals like Josh Bancroft helped organize folks for dinner. And folks like Intel Blogfather Bryan Rhoads was their “tapping pools of knowledge capital.” He is a great guy to learn from — big heart, good experience and great stories. Nice to hear him hook up with our PodTech pals Jeremiah and Scoble. I’ve learned so much from these guys, yet sometimes it feels like it’s just the beginning.
Bryan is Intel’s first Blogfather — they’ll be sequels — who led the first successful Intel blog pilot IT@Intel that later paved the way for a family of Intel blogs like Technology@Intel, Research@Intel and a handful of others. He has coined some of my favorite phrases like “there were pioneers, but now the settlers” are diving into social media. One of my favorites was: “One of my roles is to get out of the way” and let the bloggers do their thing. But one to live by: consensus building helps you get management to “get your back” so you can run and try things.
Watch for much more wisdom and greatness from the Blogfather staring in a new role inside Intel.
I came across this on YouTube this weekend. I think I first saw this about a year ago and I have talked about it many time ssince. It was an ad that aired in Latin American countries promoting Intel’s Centrino Mobile Technology (now Duo Processor technology) for laptops. I wish this played in America, but I guess there are so many reasons why it didn’t. Heck, maybe it can be “re-purposed” somehow! Well, I’m thankful that at least we have YouTube!!
Intel IT team has the flava! As a source for great stories about how Intel technology is helping companies advance and stay on the productive cutting edge, the Intel IT team continues to try creative ways of telling and sharing their stories.
I remember attending the Intel vPro launch event in San Francisco last year. There were tons of other companies there — man of they service or software provider — talking about how they’re impressed with the new Intel hardware with baked in manageability and security. The challenge was convincing some that hardware could actually help security and manageability software — the two would work better together.
Here’s what’s been happening since the 2006 introduction — more info.
Here are some videos the IT team created with rockumentray wildman Christopher Guest from Spinal Tap fame. Here’s where today’s best built-in hardware (chips) teams up with the best software running today’s business. Together the future looks better.
To most inside Intel, bong is that song you hear every five seconds somewhere around the world at the end of an Intel TV or radio. Footage in this video spoof comes from a “Intel Inside Turns 10” anniversary tape we shared with TV producers a few years ago. It was a collection of TV ads that put Pentium on the map and many people’s memories — Intel Inside. And here with this video the fun irony rings true — even Intel has tweaked the bong over the years. Every few years it has seemingly become richer, deeper, more robust.
When I can, I try blogging about things I’m learning or trying to understand…but I keep falling deeper into Facebook! I’m not the only one (thanks Jeremiah/Shel for the data) having this kind of affair. This time I fell back to my college music days and found a wonderful collection of music (thanks to the iLike application) and videos from one of my favorite tripadelic bands, Mazzy Star. YouTube is fun, but Facebook pulls YouTube and thousands of other killer online services together into areas that you control and share with others as you please.
There are tons of great groups to join and learn from. Get that Facebook account open and join the huge Intel Network and groups for Intel Software Network team and the Intel Developer Forum. I just wish we could upload and embed a video player so we could offer some fresh eye candy during IDF.
Facebook is a place for watching, learning, sharing, connecting, reviving and energizing your taste, aims and personality. For business professionals, here’s insight from Jeremiah Owyang. There are some things to be aware of, especially for parents — see this story about a friend of mine.
Back to Mazzy Star — wow! I got to catch up with some of my favorite tunes, sure, but it’s the new (old) songs and videos that mesmerized me. I’ve never seen before. It was even cool to see how people created their own videos using Mazzy Star music beds.Two more for an encore…
David Meerman Scott talks with Jennifer Jones of Marketing Voices about his new book The New Rules of Marketing and PR. Engagement of a community, and having good content are key to success in this new environment.PR is focusing more on public relations rather than media relations these days, but the meaning of Public and Media are both important and ever changing. It’s really about building and maintaining meaningful relationships.
There are lots of new rules out there, and this book hits an important moving target.
Movin' Ahead 